Long term effect
A special feature of the search promotion tool is the long-term preservation of the result, even after the suspension of all work. This effect is achieved through high-quality optimization, which is fully transferred to the client SEO audit training birmingham at the end of the contract and allows for a long time to attract targeted traffic from search engines.
Working with a large number of requests
When optimizing a site, work can be carried out both with a specific list of queries and with an extended semantic core aimed at attracting a large amount of traffic from search engines. In both cases, the correct optimization of the site allows you to attract visitors not only for the main thematic queries, but also for related ones, for which the site begins to rank well in search engine results.
Low cost of attracted visitor
When working on a monthly fee or using a restrictive payment, the cost of each new visitor is reduced. For example, if the subscription fee for website promotion is 50,000 rubles, then the cost of the first 10,000 visitors will be 5 rubles. If during the reporting period the number of users was 15,000, then the cost of each visitor is already 3 rubles.
Continuous traffic growth
Thanks to high-quality site optimization and regular work on additional optimization, the dynamics of attracted traffic to the site has a constant positive trend. In addition to the main queries, the site begins to rank for close or "tail" queries, which also contributes to the growth of traffic attracted from search engines.
The target audience
With search promotion on the site, to a greater extent, it is the target audience that is interested in your products or services that is attracted, since your site becomes a response to the user's query in the search engine.
Naturalness of the channel
Many users, in the first place, trust the natural search engine results more than advertisements. Therefore, for high-quality business promotion on the Internet, we recommend using the widest possible list of tools. In addition, the correct joint use of tools such as contextual advertising and search engine promotion create a synergy effect and further increase brand awareness due to the fact that the user, according to his requests, begins to meet mention of your company more often.
Conversion boost
It's no secret that a good site ranking depends not only on the quality of optimization, but also on the quality of the site as a whole. Therefore, when promoting a site, specialists work with such important indicators as: Website usability (usability) Bounce rate View Depth Time on site Page loading speed Correct display on mobile devices Etc. All these works undoubtedly improve the quality of the resource, thereby increasing the conversion and, as a result, the site begins to rank better in search engines.
Growth of brand awareness
With the right approach to site optimization, Digital marketing training in birmingham leads to an increase in search traffic to the site for thematic queries related to the company's products or services, over time, a certain increase in so-called brand traffic can be noted, which clearly indicates an increase in brand awareness.
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