Bernhard Burgener on the importance of Innovation management

8 min read
21 September 2022
Companies must encourage creativity through the management of innovation for them to remain relevant in the long run.

Bernhard Burgener According to Bernhard Burgener, a experienced entrepreneur and businessman innovation is the only way to be successful in the business world. He believes that sustaining relevance, over the long run requires an innovative approach to management to meet the needs of the market.

Check out the following information to find out how you can enhance your innovation management.

What is Innovation management?
The term "innovation management" is often the subject of debate. Innovation cannot be managed by its very nature.

However, there are others who are staunch believers in the creation of processes and systems to generate more innovation. It's not always as straightforward as it may appear.

Let's look at what innovation means. Bernhard Burgener Merriam-Webster defines innovation to be "inventing something new." However it's not the same thing as inventing something.

"Innovation management" is the term used to describe managing the entire process required to "introduce something new."

There are various types of innovation, as the definition suggests. This is the root reason for many disagreements surrounding innovation.

When discussing a particular subset of innovation, many refer to it as a generic term. However, even then, they are limited to their knowledge and the organization's perspective.

They are the four fundamental foundations that Bernhard Burgener considers essential for innovation management
Bernhard Burgener discovered the simplest method of understanding the subject through years of experience. This is achieved by breaking down the topic and discussing each aspect of innovation managing separately.

https://www.munzinger.de/search/portrait/Bernhard+Burgener/0/28040.html Bernhard Burgener advised that you pay attention to this fundamental pillar.

Competency
Competency is a company's capacity to create and manage innovations.

Innovations are based on the capabilities of both individuals and groups and groups, however the competence aspect is primarily based on the people. This is mostly about the knowledge, skills and abilities of employees.

https://primenews.ch/news/2021/03/bernhard-burgener-bereut-entlassung-von-cheftrainer-raphael-wicky The leader of an company is entitled to a need for leadership that is entrepreneurial.

The model also incorporates the firm's information and tacit knowledge. All of these may be necessary to bring about innovations.

Structure
Structures enable the effective utilization of capabilities, while capabilities allow the use of structures. This refers to the organization's organizational structure and the processes it follows.

Exemplary structures can serve as an increaser of force and enable the organization to function and innovate better.

https://www.pilatustoday.ch/schweiz/david-degen-uebernimmt-den-verein-von-bernhard-burgener-141868558 If there aren't the right process of communication, decision making and infrastructure for implementation and processes, very few ideas can succeed. Here tools like innovation management software can be used to make a significant difference.

Bernhard Burgener Bernhard Burgener Culture
The culture of an organization can help it to gain the abilities associated with people when it has the appropriate structures in place to achieve this.

Bernhard Burgener It is easier for organizations to retain and attract the best employees when they have a culture which encourages the development of new ideas.

A culture that promotes innovation and discourages unequal behavior is a great thing. Because the effects of it can be accumulating quickly the company's culture could affect its ability to innovate. These are the traits that make up an innovative culture.

The importance of constantly making improvements.
You will be highly regarded for your speed, knowledge and exploration.
Accept failure as a part of creative development
Allows employees to have sufficient autonomy and responsibility. Instead of using a chain-of command approach, focuses on the vision and culture.
Strategy
The strategy is the blueprint of an organization to achieve long-term success.

However, it's crucial to be aware that strategy is a combination of making decisions and implementing the decisions.

Innovation and strategy are closely linked topics. But in essence innovation is merely one way to achieve your goals in terms of strategy.

The different kinds of innovation, which require different management styles as per Bernhard Burgener
Open Innovation
It is based upon the idea that innovative and knowledgeable individuals outside of the company can help in the attainment of strategic goals. They also have the ability to exchange intellectual property that benefits different individuals in various ways.

The more data you can gather, the better the final decision. In the open innovation funnel to the right, the process of development is not limited to people within the facilitating organization. Furthermore, the variety of ideas also increases.

Incremental Innovation
Incremental Innovation is a series or minor improvements to existing products or processes.

The modifications made through incremental innovation typically focus on improving the efficiency of a product's development, productivity, and the competitive advantage.

Innovation that is incremental can help enhance or sustain a product's standing in the marketplace. It has become a common method in the field of consumer technology and is a common strategy for companies to enhance personal devices and provide more customer-friendly features.

Sustaining Innovation
It happens when a company creates products that perform better and then sells them to make more profits. Sustaining innovation is a strategy that businesses who are profitable in their field employ.

Profit is what drives the development of new products. A company can make ever greater earnings by offering superior products for the most loyal customers.

Disruptive Innovation
This type of innovation occurs when a business, having limited resources, moves towards the top of the market and challenge the established company. It is possible for disruptive innovation to be classified into two distinct types.

Low-end disruption This is disruptive activity occurring at the lowest end of a market that utilizes a low-cost model.
Market disruption A company could establish or claim an entirely new market by catering to an untapped market.
Both kinds of disruptive innovations force incumbents to retreat from the market instead of combat the new competitor.

Bernhard Burgener's vision of the future of innovation management challenges is fascinating.
Poor infrastructure
Without the right infrastructure, processes, and resources, it will be difficult for individuals to make an impact. It's easy to speak of Google's 20percent time as great initiative to encourage innovation.

It's still unlikely that your policy could have the same effect if used in your workplace. It is likely that your employees don't have the same access to Google's tools, infrastructure and raw data as Google employees.

Managers must provide the necessary resources and skills for their teams for them to succeed.

Culture lacks a growth mindset
It is vital to develop a growth mindset for your business. A growth mindset is one that acknowledges that you're not fixed and that you can be transformed.

This is also true for the culture of an organization. Organizations that lack an environment that encourages growth are less likely to be creative.

No vision or clear focus
Innovating something new is often the way to achieve significant breakthrough. This is also for businesses.

A vision that is compelling likely to attract enthusiastic people who are willing to do extra work to create creative solutions. Even if you have an impressive idea for your company It is important to convey your message clearly and efficiently.

Bernhard Burgener would agree that it is important to keep the vision alive and to innovate!
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