Why Amazon review analysis is so important for amazon sellers?
Optimize product quality From Amazon review analysis, we can easily distill the consumer's dissatisfaction, problems, gripes, and even return reasons for the product. These we collectively refer to as product quality markers. Through the quality markers obtained in the Amazon evaluation analysis, they are communicated to the product department and the quality department as a task for product iteration optimization. This set of closed-loop processes, which we call from Amazon evaluation analysis to quality problem-solving process, is the VOC-CTQ process.
Improve brand experience In Amazon review analysis, we not only look at negative product reviews, we also look at consumer perceptions of the brand, marketing, marketing, and service. For example, customer perceptions of our promotions and offers are extreme, and word of mouth about our after-sales level. And this information obtained in Amazon reviews analysis can help us to continuously improve our operation on the one hand, and amplify positive consumer word-of-mouth into brand word-of-mouth material on the other.
Expanding competitive advantage In the product competitiveness or selling point (MUS), there is the saying that he has none and he has me. Through Amazon's evaluation analysis, we can clearly decipher consumers' purchase motivation and experience compliments. For example, "the power storage capacity of this product is the last good of all the products I have used, and the quality is very good without heat". From this, we can see that consumers value the ability to store electricity and the safety of the product. Some of the information obtained from the Amazon evaluation analysis is the point that we need to infinitely enlarge in the creation of product selling points.
Improve sales conversion The role of Amazon evaluation analysis for sales conversion has two levels, one is the aforementioned, through Amazon evaluation analysis to obtain the competitive advantage of the product, and then infinite amplification. The second is to find the keywords that match the consumer context and perception. For technology products, we tend to describe our products through terminology. And from the Amazon evaluation analysis, you can see that the degree of user awareness is not so high, for example, when we mention turbo power, and the consumer mentioned power. We need to use consumer easy-to-search, easy-to-read, easy-to-understand words to describe the product, so as to improve the sales conversion rate.
Tapping into the pop-up opportunity Exploiting pop-ups is a deep role in Amazon reviews analysis. We usually look at sales to determine opportunities, that is, to see the market supply. Amazon evaluation analysis can tell us the consumer demand scenarios and use scenarios, that is, the market demand situation. Only if the market volume and growth rate are large enough while meeting consumer demand, they can pay for it, is the real capture of the market supply and demand, to be able to create a high sales of explosive models.
Elementary Amazon evaluation analysis dimensions and methods Monitor competitors through the basic dimensions Basic information and product parameters for product analysis include: product name, product price, product pictures, size and weight, product warranty, opening time, packaging accessories, product selling points/functional level parameters, product technology/patent level parameters, and exclusive product selling points/design. Amazon evaluation analysis and star rating distribution include the total number of Reviews, total number of Purchase reviews, total number of ratings, product star rating, star rating distribution in proportion, PR quantity and proportion, and NR quantity and proportion. Through the above product base information and product evaluation information monitoring, we can see the changes in the quality of competitors. Through the monitoring of the evaluation level and star rating in Amazon evaluation analysis,
No comments yet