Email marketing continues to be one of the most effective marketing channels that bring potential customers and boosts sales. However, its efficiency makes this channel one of the most used methods for marketing communication. Statistics show that to date in 2023, 347.3 billion emails have been sent daily. This increased traffic in the email marketing channel makes it necessary for businesses to ensure that their emails stand out from hundreds of emails that customers inevitably receive daily. For attracting customers, businesses are required to brainstorm ideas and invest in email campaigns. This can be an additional challenge for any kind of business, especially for small businesses with low budgets. In such a scenario, the best free CRM software can come handy. 

How CRM can level up your email marketing game 

CRM software is known to equip organizations with email marketing software, which helps businesses to create personalized messages to attract customers. However, if yours is a small business, CRM email marketing software implementation can become challenging. But you can choose from the available best free CRM software in the market. Free CRM software will help your business to create robust email campaigns while keeping in mind the target audience. 

❖   Client management 

The best free CRM software can increase the efficiency of your business by enhancing client management. Free CRM software can be used by your business to respond promptly to incoming leads while efficiently communicating with existing contacts. The best free CRM software will empower your business to send personalized emails to existing contacts that will help to boost sales or action. 

❖   Segmentation of customers 

Free CRM software can also be used for segmenting customers based on demography, geography, interaction with the business, purchase history, and customer fields. This segmentation can then be used for sending customized emails by the marketing team, which will boost sales. 

❖   Abandoned cart campaigns 

Your business can make use of the option of “abundant cart campaigns” the best free CRM software often provides. This option will help to bring back customers who have visited

your website previously but have not made any purchases. The best free CRM software will give your company the opportunity of sending convincing emails and reminders to customers about their abandoned carts, and influence them to complete their actions. 

❖   Up-sell and Cross-sell campaigns 

Best free CRM software also provides the option of cross/up-selling products, which is known to communicate care towards existing customers and boost sales. Cross-selling can create trust whereas upselling helps in increasing competitive advantage. 

❖   Provide campaign analytics 

The best kind of free CRM software will allow you to identify whether or not your email marketing campaign is working. It can be accessed by availing the campaign analytics options that many best free CRM software give. These analytics can be used to understand whether or not the sales have been decreasing or increasing after the campaign and see customer journeys as well. As a result, your marketing team can decide the best campaigns for your organization. 

❖   Compare campaigns 

Best free CRM software also provides the opportunity to compare current and past campaigns to decide the lucrative and better way of email campaigns to attract customers. 

How to identify the right free CRM software for email marketing 

When it comes to choosing the right free CRM software for email marketing, businesses, both small and large, should look for a platform that provides robust choices for email marketing tools. You should look for a platform that has built-in email tools like templates, marketing pipelines, analytics dashboards, sales forecasting and campaign comparing capabilities. 

For businesses that are looking to launch email campaigns with the help of free CRM software, EQUP CRM software can be considered. EQUP’s “Sales and CRM” feature provides spot-on marketing options and segments customers to develop customized email campaigns. EQUP’s “Marketing Automation” features, make email marketing easy with its pre-built email campaigns, the option of testing campaigns by using test contacts to ensure that the campaign runs smoothly, and the option of automatic marketing processes with just one click.