Digital Marketing Best Practices
1) Identify the Target Audience
Before you even start thinking about the right digital marketing campaign your product, the first step is to define who your target audience is. Identify the goal of your campaign. Does it aim to acquire new customers, win back former ones, or retain the current customers?
The message of your campaign and the business offer has to change according to your target audience. Categorizing the audience correctly will make your message more relevant and specific.
2) Develop a Content Marketing Strategy
Marketing your content in the right way can attract more prospects. It can also move them through a marketing funnel to boost your sales and business. That’s why content creation has become such an essential aspect of digital marketing.
To do that, you will need to take your content outside of a blog or article. Although blogging is a useful marketing tool, it is not the complete picture of content marketing. Content marketing is a full-funnel technique that requires you to deliver quality content to the customer, throughout their journey with you.
3) Build Relevant Content
Most digital marketers have realized that the content you create for various audiences should be created with a solution in mind. In fact, creating relevant content is considered the most effective SEO tactic by nearly 72% of digital marketers.
Relevant content helps customers connect with the real benefits of important trends, products, or services. This content can be in the form of blog posts, articles, whitepapers, or webinars. This practice holds true particularly for the Business-to-Business or B2B service. B2B customers don’t just go looking around online for the latest machinery and gadgets. In fact, they require solutions to help them achieve their business targets, and informative content helps them find that.
4) Incorporate SEO Tactics
Online search results are the number one driver of traffic to many websites. In fact, search beats social media by more than a whopping 300%. And you thought Instagram was powerful!
As more and more people rely on Google and Bing to answer all their questions, search engine optimization (SEO) has become one of the most profitable areas of digital marketing. But improving your site’s search rankings isn’t always easy.
Building an SEO/SEM action plan requires enlisting the services of trained SEO experts. But once you have ensured that your team is sufficiently trained, you will see them generate the best ROIs. Implementing SEO/SEM involves deep analytics for optimizing your search reach, understanding the nuances of search algorithms, and knowing the best content placement strategies.
5) Try Omnichannel Marketing
It might sound complex, but omnichannel digital marketing simply means advertising across multiple platforms. It creates a number of touchpoints between you and your potential customers. The general idea of omnichannel marketing is to get your business message out there on a variety of platforms.
Research suggests that using omnichannel marketing produces:
- Higher engagement: Using a single-channel engagement in an automation workflow achieved an engagement rate of just 5.4%; whereas using 3 or more channels got an engagement rate of 18.96%.
- Increased purchase frequency: It was also found that when the customers interacted with 3 or more channels, they purchased 250% more frequently.
- Increased average order value: When customers engaged with campaigns having 3 or more channels, they were likely to spend 13% more on average.
- Higher customer retention rates: Buyers who interacted with 3 or more channels were 90% more likely to be repeat customers.
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