Are you thinking of redesigning your website? Contact a web design company to address the pain points of your current website. Why? Because they will enforce the latest b2b web design trends. They will also enhance your website's scalability and sustainability.
By conducting a website analysis, they will understand why your current website is underperforming. They will use the insights obtained to formulate your redesign strategy. Consequently, its effectiveness, clarity, and accuracy will increase.
Since now you know why a web design company is needed, let us answer another critical question.
Why should you opt for a website redesign? Because a poorly designed website will hurt your conversions and sales. Ask yourself the following three questions.
- Does your current design look jaded?
- Have you witnessed a decline in your conversions/sales?
- Are your users complaining about their experiences when using your website?
If the answer to even one of these questions is yes, it is time to redesign your website. Alternatively, if you are thinking of rebranding your business, opt for a web design company in new york. They will augment your efforts and help you realize your goals.
Best Practices Of B2B Website Design And Development
Research the top 50 b2b websites. Check out the features and designs they have integrated into their website. Data analysis will help you realize that most websites follow a strategy consisting of specific website redesign best practices. These best practices can be further divided into two parts:
- Before the website redesign strategies
- After website redesign strategies
Some initiatives that you need to implement before your selected web design company in new york initiates the redesigning process include:
Strategizing Before Planning
This should resonate with the goals that you want to achieve, like:
- Reducing your bounce rate
- Making your pages more informative
- Ensuring website-brand alignment
- Improving navigation and onsite SEO, etc
So list down your goals and number them according to priority. Attach actual data and numbers, if possible. This will clarify the results you seek from your appointed web design company.
Ask them to provide you with a detailed strategy for realizing the individual goals you have listed.
Documenting Your Current Website Metrics
Maintain the current performance metrics for individual pages separately. These metrics should include SEO data like bounce rates, traffic sources, average time on page, and conversions achieved. This documented metric will be your yardstick for measuring your redesigned website performance.
Taking Stock Of Your Internal Resources
Understand from your web design firm nyc, the worker bandwidth and money allocation required over the suggested time period. Plan your time-based deliverables based on this. Ensure you get the estimates for all website redesigning elements to be implemented.
Creating Action Plan Tracking
Ask your website design company to divide the project into time periods. Ask them for a detailed account of what they plan to deliver during a particular time period. Using these details, you can keep track of the work progress vis-a-vis the timelines mentioned.
The above best practices are ones that you need to adopt before you initiate a website redesign project. Now let us look at the best practices of website redesign that your chosen website design company will adopt.
Ask your website design company to divide the project into time periods. Ask them for a detailed account of what they plan to deliver during a particular time period. Using these details, you can keep track of the work progress vis-a-vis the timelines mentioned.
The above best practices are ones that you need to adopt before you initiate a website redesign project. Now let us look at the best practices of website redesign that your chosen website design company will adopt.
Devise A Clear Website Redesign Strategy
Almost all top web design companies in usa, follow a 7-step approach to achieve this. This includes:
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Current Website Analysis
Study traffic patterns using Google Analytics data available for the existing website. Use heat maps to analyze traffic on-site behavior and identify potential problem areas that must be addressed.
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Identify Your Priorities
Obtain a list of business goals your client seeks to realize. Devise a plan to achieve individual goals based on the mentioned priority.
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Understand And Define the Target Audience
As clients keep adding new products and services, their target audience keeps evolving. Create buyer personas for client-targeted demographics. Also, create firmographics since you are catering to the B2B segment. This will enhance the smartness of your decisions as you recalibrate a custom website design nyc strategy for your client.
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Understand What Is Working
When you analyze your client’s current website, list the elements and features that are generating results. Incorporate them in your new redesign strategy as they are, or tweak them if required.
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Create A Framework For The New Website
This will be your new b2b website template. Ensure it highlights all website features or elements you seek to change.
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Define New Goals
As the preferred web design company, you already know the business goals your client wants to accomplish. Now align them with the website changes you seek to make. Give an approximate estimation of the performance metrics numbers you aim to achieve. This will further streamline your strategy and make it result-oriented.
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Initiate The Resign Plan
This summarizes everything you have achieved in the previous points mentioned. Present your client with a straightforward strategy outlining work milestones and timelines for realizing them.
Competitor website analysis should form an integral part of your research. An understanding of their techniques and strategy will help you to enhance the effectiveness of your strategy.
Website Redesign Best Practices
Now, set up the best website design and development practices to redefine the user experience for your client’s website. Researching the best b2b website designs will give you a fair idea of what must be implemented. Some critical elements that enhance website performance include
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Strong Visual Elements And Features
All top web design companies in usa prioritize this requirement. Strong visuals, like illustrations, images, and videos, help attract website traffic.
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Personalize The Website With Clear Brand Messaging
Show off your client’s brand personality. Communicate clearly with the audience using blogs, newsletters, and social media. Ensure you maintain a consistent tone in all your communications. All fonts, imagery, and color should align with your client’s brand identity.
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Use Contrasting Colors
Use your expertise in custom website design nyc to increase the visibility of your client's website. Highlight the important sections of the website using contrasting colors. For example, enhance the visibility of the website CTAs by using contrasting colors. Further adding meaningful text to your CTA is a sure way of enabling conversions.
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Concentrate On Content Marketing
With your experience as a top web design company in new york, you are well-acquainted with the power of content marketing. Utilize this here and devise a good content strategy and successfully drive traffic to your client's website. Blogs are one of the most inexpensive but effective techniques for disseminating content. Utilize it to attract search traffic and attract social shares.
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Optimize The Entire Website
After redesigning and uploading the website, generate website optimization reports to analyze your user behavior. Perform this analysis for individual pages and adjust your page design accordingly. Optimize your website by using relevant keyword combinations, adding alternate image texts, creating custom meta descriptions, and writing long-form copies. This will enhance organic conversions.
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Ensure Mobile Optimization
Statistics show that a maximum number of users access the internet using their smartphones. Hence adopt a mobile-first design for your client’s custom website design nyc. Optimize the website to enable voice search because many mobile users prefer voicing their query rather than typing it.
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Live Test And Collect Feedback
Even with the most experienced QA teams, it is not possible to thoroughly debug your website. Debugging is an ongoing process, and users are the real testers of a website. Install a simple feedback form or a widget to collect user views regarding the UI/UX of the redesigned website. Encourage them to share their overall experience and use it to spot usability issues so you can proactively correct them.
The end goal of any website redesign is to enhance user experience and increase revenue generation. Smart implementation of the above best practices will boost conversions/sales. As a result, your client will quickly realize his business goals.
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