Blade Signage vs. Traditional Signage: Which Is Right for You?

3 min read

When it comes to choosing the right signage for your business, you have several options to consider. Two popular choices are blade signage and traditional signage. Each has its own set of advantages and disadvantages, and the choice depends on your specific needs and branding. Let's explore the differences between these two types of signage to help you make an informed decision.

Blade Signage:

  1. Visibility: Blade signage is typically mounted perpendicular to the building's façade, making it highly visible from both directions of pedestrian and vehicular traffic. This enhanced visibility is especially beneficial for businesses located on busy streets or in areas with high foot traffic.

  2. Aesthetic Appeal: Blade signs often have a modern and eye-catching design, which can help your business stand out and create a strong first impression. They offer a unique and stylish look that can complement your brand's identity.

  3. Space Efficiency: Blade signs don't take up much horizontal space on your storefront. This can be particularly advantageous if you have limited frontage or if you want to conserve space for other marketing materials.

  4. Illumination: Many blade signs can be illuminated, increasing their visibility during nighttime hours and making your business easier to find in the dark.

Traditional Signage:

  1. Versatility: Traditional signage, such as channel letters or flat panel signs, can be customized to fit various sizes and designs, making them versatile for different types of businesses and architectural styles.

  2. Branding: These signs allow you to prominently display your company name, logo, and brand colors, ensuring a strong and consistent branding presence.

  3. Durability: Traditional signage is typically built to withstand various weather conditions, ensuring longevity and minimal maintenance.

  4. Compliance: Some local zoning regulations or historic district guidelines may favor traditional signage over more contemporary options.

Which Is Right for You?

The choice between blade signage and traditional signage depends on your business type, location, and branding goals. Here are some factors to consider:

  • Location: Blade signs are excellent for businesses in high-traffic areas, while traditional signage may be more suitable for businesses in less conspicuous locations.

  • Branding: Consider how you want your brand to be represented. Blade signs offer a modern and distinctive look, while traditional signage can be customized to align with your brand identity.

  • Space: Assess the available space on your storefront, as blade signs are space-efficient, and traditional signs may require more room.

  • Local Regulations: Check local zoning laws and historic district guidelines to ensure your chosen signage complies with regulations.

In conclusion, blade signage solutions and traditional signage solutions each have their unique advantages and aesthetics. Your decision should align with your business's goals and your intended brand image. Ultimately, it's essential to consider your specific circumstances and consult with a signage professional to determine which option is right for your business.

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Stuart Clarke 2
Joined: 9 months ago
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