Brand Awareness or Call-To-Action: Which OOH Campaign is For Your Business

Out of home advertising can be an effective way to reach a large audience and increase brand visibility. However, before you launch an OOH campaign, you need to determine the type of campaign you want to run: brand awareness or call to action

Brand Awareness Campaigns

Brand awareness campaigns aim to increase the visibility and recognition of your brand. They typically feature eye-catching visuals and minimal text, with the goal of making a memorable impression on viewers. These campaigns are focused on generating interest and curiosity, rather than driving immediate action.

Brand awareness campaigns can be effective in a variety of settings, from transit advertising to billboards and digital displays. They're ideal for businesses looking to establish a presence in a new market or for those that want to stay top-of-mind with their target audience. You can consult an outdoor advertising agency Turkey if you are unsure about which campaign style fits into your message the most.

Call to Action Campaigns

Call to action campaigns, on the other hand, are designed to generate an immediate response from viewers. These campaigns typically feature a clear and compelling message, along with a specific call to action, such as visiting a website, calling a phone number, or making a purchase.

CTA campaigns are best suited for businesses that have a specific goal in mind, such as driving sales or generating leads. They're also useful for businesses that have an established presence in the market and want to promote a particular product or service. An OOH advertising agency Turkey can help you with finding creative call to action campaigns such as using QR codes or directional images.

What Should a Brand Awareness Billboard Convey?

The most effective brand awareness billboards are those that convey a clear message about your brand. They should use bold, attention-grabbing graphics and simple messaging that resonates with your target audience. The message should be concise and easy to remember, leaving a lasting impression on those who see it.

Best Location for Brand Awareness Billboards

The best location for brand awareness billboards is on major highways and heavily trafficked areas. These high-traffic areas provide an opportunity for your billboard to be seen by thousands of people each day, making it an ideal location for a brand awareness campaign. A media planning agency Turkey can help you decide on the best locations that can convey your message to the right audience.

What Type of Company Should Use Brand Awareness?

Brand awareness billboards are best suited for established companies looking to maintain their market position and increase their visibility. These types of campaigns are not geared toward generating immediate sales or leads, but rather toward building long-term brand recognition and loyalty.

Tie Into Existing Campaigns

To maximize the effectiveness of your brand awareness billboard, it is important to tie it into existing marketing campaigns. This could include using the same graphics and messaging as your print or digital campaigns, or incorporating your social media handles into the billboard design to encourage further engagement.