In an era where music collaboration often transcends borders, genres, and languages, the recent track featuring Onative, Morgenshtern, and Rich The Kid is a testament to this dynamic shift. The groundbreaking track was born in a studio where Onative and Morgenshtern collaborated with their producer Palagin. The compelling blend of their individual styles soon drew in Rich The Kid, who recorded his verse overnight, amplifying the allure of the piece.
Each artist’s unique style shines through, creating a blend that is anything but mediocre. The track weaves a familiar story from multiple perspectives, fusing an English and non-English verse that complement each other, making the composition stand out from the crowd.
The meticulous attention to detail paid during the production was evident in the pursuit of the perfect bass line. This pursuit was ultimately successful, resulting in a track that demonstrates the powerful influence of well-chosen details.
Onative’s captivating hook, Morgenshtern’s energetic verse, and Rich The Kid’s dynamic flows and catchy lines merge to elevate a classic RnB song into a banger. More than just a harmonious blend, the collaboration underscores the universal language of music.
The empowering anthem encourages listeners to stay true to themselves and not let adversities derail their journey. This message resonates with many, making it a tune that people can relate to and find inspiration from.
As the debut track of Onative since signing with Bugatti Music, the collaboration is certainly one-of-a-kind. Featuring the biggest artist in the CIS region, Morgenshtern, and the rap hit maker, Rich the Kid, the unique collaboration delivers a spectacular tune that stands out from the crowd.
The process of creating the music video was a memorable experience. Meeting Rich the Kid on the first day of filming set the tone for a fun and productive shoot. With the post-production phase soon to wrap up, the world will soon see the fruits of this vibrant collaboration.
Despite keeping the project a secret until days before its release, the strategy paid off, garnering the desired “WOW” effect from the audience. The song has since been met with an outpour of love from fans and earned respect from the toughest critics. Though there are inevitably some who didn’t vibe with the track, the overwhelming positive response shows that the track indeed hits the right notes.
This innovative collaboration marks just the beginning of more exciting projects. With Rich The Kid proposing another collaboration and Morgenshtern preparing a second song with Onative, the future holds promising prospects.
Asher Arabachian, head of Bugatti Music Label, reflects on the successful collaboration, “We are a young label, and we are focused to conquer the industry. We are thankful to Rich for his quick response and action. This isn’t our last collaboration with your favourite rappers/artists. New projects are already in the works. We are Bugatti Music, and we won’t stop.”
In a strategic move to broaden the track’s reach, Bugatti Music Label has licensed Bentley Global Music Publishing Inc., a division of New York City’s Bentley Records, LLC, to release the track to audiences in the Americas, Korea, and Europe. This ensures that the groundbreaking tune resonates far and wide, captivating listeners across multiple continents. The collaboration between these prominent labels is a promising development that signals a broader, global appreciation for this unique artistic fusion.
Indeed, the artists’ boundary-pushing collaboration sets a new standard in the music industry, with their unique, diverse styles that seamlessly weave into a harmonious blend. Their shared dedication and innovation serve as a stepping stone for future collaborations that will continue to make waves in the music scene.
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