BUY ONLINE, PICK UP IN-STORE(BOPIS) is becoming one of the most popular shopping methods. More consumers purchased things online and subsequently picked them up at a local store than in any previous year.
If your products are sold in both ecommerce and brick-and-mortar stores, it is prudent to educate yourself with BOPIS.
WHAT IS BOPIS?
Buy online, pick-up in store (BOPIS) is a great strategy for retail stores. BOPIS allows retailers combine the online and in-store shopping experiences to engage with customers and make it easier for them to shop. Customers can buy from the comfort of their home and then pick up their order from the store or a pickup location.
HOW DOES THE BOPIS WORK?
Customers make purchases online
Customers can find the products online and buy it online through the website or mobile app.
Customers choose the local store from which they want to pick up the order as well as the pickup day and time.
When the checkout is successful, The store's manager sends the customer a confirmation email to pick up their order.
The customer picks up the order
Customers enter the store and proceed to a designated area for online pickup, where a store employee will deliver the items.
THE BENEFITS OF BOPIS
Consumers want to shop in a way that's easy and saves them time and money. Retailers are starting to see the benefits of "buy online, pick up in store," and many of them have adopted this shopping method to stay competitive.
Increased store traffic and sales
Customers may be attracted to peruse additional merchandise when they come in to pick up their order. Or perhaps they failed to add something else that they needed to their cart.it’s the perfect opportunity for boosting sales.
Lower shipping costs
Shipping orders from your distribution facility to the doorsteps of your clients might be costly. BOPIS enables you to dispatch bulk shipments to your retail location or pickup location. When customers choose in-store pickup, you save on last-mile shipping expenses.
Better inventory management
With BOPIS, companies no longer require separate online and in-store inventory management systems. Orders can be filled from either the distribution center or the store shelves, whichever is faster, allowing retailers access to a bigger inventory. By merging and optimizing the two platforms, retailers can gain superior real-time information into what's available.
You can try this magento 2 Store pickup for your eCommerce store, which can increase shopping convenience and boost sales effectively.
Thank you guys for reading my post.
Consumers are demanding unprecedented convenience and flexibility from their shopping experience. In store pick up is a very effective method that must have for business.
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