A logo is a bridge that connects your brand firmly with its prospects. It is the representation of your business that comes first in contact with your customers and leaves impressions that could be positive or negative, depending upon the creativity of your logo design. Businesses must get professional logo design services to develop the most influential and timeless logo designs so as to attract the attention of the market quickly and efficiently. There are several attributes that are involved in the making of an impactful logo design, like logotype, style, typeface, font, icon, animation, and color.
Professional logo design services consider all these elements of logo designing essential. Still, the design color takes the presiding position due to its effectiveness in evoking feelings and emotions, which help bridge purposeful links with the target market. Color theory is a vast domain where each color represents a unique emotion and sense. If your logo fails to inspire the feelings you want in your audience, then you must review the color choice of your logo design. The significance of the color can be understood from the fact that most of the leading global brands are being recognized due to their unique brand colors. These colors have become an integral part of their brand identity.
Their customers are deeply connected with their brands through their distinctive color schemes and serve as a tool to engage brand loyalty. Professional logo design services emphasize using balanced colors for the brand personality that reflect the interpretation the brand wants from its viewers. It requires creativity, inventiveness, and the knowledge of color theory to come up with the best possible color combinations that could be used to motivate the brand market. But how do we know what color combinations will fit our brand better or which color produce which emotion(s)? This read is the ultimate answer to that question. It will look into the effects of different color combinations and how they portray particular brand personalities.
But, first things first, we will examine the possible color combinations available to use in the dressing of the logo designs.
Color Combination Styles
Using colors that work harmoniously and give a comprehensive effect produces the color scheme or color combination. The color wheel provided us with the seven basic color combinations that professional logo design services use to create inspiring designs.
- Monochromatic
This color combination uses a single color to give the design an overall attractive appearance, using different tones and shades of that particular color. Professional logo design services use this approach to provide a clean and simple look to the design. It also provides consistency and wholeness to the design layout.
- Analogous
This combination makes use of one primary color and two other colors consecutively on the color wheel. Sometimes you can use five colors instead of just two to highlight a beautiful combination. It helps the design appear softer and with low contrast. The color shades popular for forming this combination are autumn or spring colors. It is excellent for creating a warm and cool feeling in the composition, and professional logo design services mostly uses this for iconic logos.
- Complementary
This color scheme uses the colors or their different shades directly across each other on the color wheel and produces a highly contrasting combination. Due to its high degree of contrast, it is advised to combine the colors with careful attention. This scheme helps highlight the essential parts of the design by directing the focus to its color conflict. Using this color formation as a predominant and accent approach is better. This combination helps to highlight the essential parts of your logo.
- Split Complementary
A split complementary combination is formed using one dominant color and two colors from the complementary colors on the color wheel. It creates high contrast results and needs meticulousness to develop a perfect balance. Professional logo design services use this formation to give a pleasant, energized feel to the logo design by popping out the design's essential aspects.
- Triadic
It takes three colors evenly placed on the color wheel, producing high contrast combination. This color fusion should also use with great care as too much intensity could be irritating. Using one color with an intense shade and the other with softer is better. A design looks vibrant with this color scheme.
- Square
It utilizes four colors at equal distances on the color wheel, forming a square or diamond-like shape. It is also a highly contrasting combination and needs excellent color knowledge to balance all four hues. Dominant and accent approach could also be used here to come up with the perfect combination. It is applied by professional logo design services to provide a fascinating and gripping feel to the logo design.
- Rectangle
It is similar to the square color scheme, but instead of having all four highly contrasting colors, it uses two softer hues and the other two stronger ones. This helps designers to come up with a well-balanced combination.
Different Types of Colors
As per the studies, 60-80% of customers base their purchase decision on the brand's color, highlighting the significance of color choice in branding. Professional logo design services understand each color's vibes and use them to the max to elicit different emotions. Let's start with what color produces what emotion in your prospects.
- Red
Go for the red color logo if you want to evoke passionate, exciting feelings and high energy in your viewers. This color draws in the viewers with its provocative and gripping vibes. It is perfect for lively, loud, and bubbly brands.
- Purple
Purple is the color to trigger luxurious, spiritual, mysterious, and royal moods in your viewers. It is generally used for elite-class products due to its elegant and regal feel. Ask professional logo design services to color your logo purple if you sell expensive and unique products.
- Blue
Blue is perfect for brands that want their logo to portray trust, security, calmness, responsibility, and dependability. It is excellent for mature, classic brands.
- Yellow
This highly captivating color elicits feelings of friendliness, cheerfulness, positivity, optimism, and warmness. Creativity and motivation. It gives your brand exceptional youthful and energetic touch.
- Orange
Orange is an outstanding logo color choice for brands that want to depict playfulness and vitality. It creates friendly and daring vibes with an impactful blend of red and yellow.
- Green
This amazing hue will make your brand represent growth, serenity, revitalization, and eco-friendly, and it evokes health and wellness moods in the customers' minds. Professional logo design services use this color for sustainable, environmentally friendly brands.
- Black
Do you deal in luxurious and classic products? Black is your logo color. It symbolizes sophistication, agelessness, and power and gives off an exclusive and mysterious vibe with its impacting elements.
- White
Illustrate the emotions of purity, calmness, cleanliness, and softness with a white-colored logo. It is a great choice for health sector brands, child-related products, and the cleaning industry. It also signifies trust and simplicity.
- Brown
Brown is a splendid choice for brands dealing in vintage and handmade crafts as it represents the hues of naturally occurring objects and has excellent depth and richness. Professional logo design services dress logos with this color to give off an aging and earthy touch.
- Pink
Pink is a very distinctive and stylish color. It provides the brand with a deluxe, young, and contemporary look, and people consider it a feminine color. Design your logo in this color to be unique and fashionable.
- Gray
Dress your logo gray if your brand personality is classy, serious, mature, and mysterious. It portrays feelings similar to gray. Professional logo design services use creativity to add elements of white and black color in this hue.
The psychological reaction from every color is very important to consider as your sales depend on it. Research on top brands discovered interesting facts about their colors. Blue tops the chart, quantifying as 33%, and we know why. This color is the ultimate representation of security and dependability, which every customer seeks in the brands. After blue, red wins the competition with 29% presence. Its gripping and energetic moods appeal to the youth, and we see this in most brands that are popular among youngsters. Black, greyscale, yellow, and gold take standing after red in this race with 28% and 13%, respectively.
The Crux
Hire professional logo design services to use colors strategically to develop the most distinctive, relevant, and impressive logo design. But just using the right color is insufficient; maintaining consistency throughout the branding elements is also something you should consider. Studies have revealed that 95% of the top brands use only one or two colors that emphasize the importance of branding uniformity.
In essence, applying the right color with unique design and consistency could take your brand to places, so hire professional logo design services and let your business experience exponential growth.
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