Conversion Drivers

Conversion Drivers
2 min read

If there are multiple ways for visitors to your site to convert, you've probably struggled to figure out which path is the most converting.
Do product demo requests or blog readings increase your paying customers? Does your product video drive more signups? Does your onboarding process lead to more engagement with the product? The funnel report in will help you answer these questions and more.

Finding the most powerful conversion drivers on your site
A traditional SaaS funnel looks something like this:
• Site visit
• Registration and obtaining a trial version
• Use of the product
• Payment of the tariff after the expiration of free-trial

But what if a visitor could not only register, but also request a demo before using the product, without registering on the site?
On the one hand, to find out which approach converts better, you need to create two separate funnels and compare their results. But on the other hand, you can use the funnel report in Creabl, which allows you to add additional “and/or” conditions to each stage. So your hypothetical funnel would look like this:
• Site visit
• Register and get a trial version OR request a demo version
• Use of the product
• Payment of the tariff after the expiration of free-trial

What hinders the conversion?
How many elements do you have on your site that seem harmless but still distract people from signing up or doing another conversion? Believe me, they are there, and your task is to find out how their presence affects the rest of your funnel.
Using additional "and/or" conditions in the funnel report will allow you to find both the most effective and the most useless elements of your site. What's more, you don't even have to split test as all the data you need is already available in Creabl.

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