Mobile apps are dominating the world, becoming an essential part of business development. From shopping to gaming, finance and beyond, app stores are overflowing with applications catering to diverse needs. As Thomas Husson, VP and Principal Analyst at Forrester Research, aptly stated,
“Mobile is not only a digital hub but the bridge to the physical world. That’s why it will affect more than just your digital operations; it will transform your entire business.”
However, to ensure optimal performance at all times, mobile app maintenance is critical. Sluggishness or glitches disrupt the user experience, ultimately leading to fewer downloads, more uninstalls, and a low user retention rate – all of which can negatively impact your overall business.
Benefits of Maintaining and Updating Apps
App development isn't a one-time thing. The next crucial step is investing in long-term mobile app maintenance services.
Statistics show that while new apps flood app stores, some get removed due to becoming outdated. Therefore, mobile app maintenance is essential to ensure your app stays up-to-date, future-proof, and doesn't become obsolete. Here are some additional reasons why you need to maintain and update your apps:
- Enhanced User Experience: User experience significantly impacts your app downloads and uninstalls. It also offers several other advantages, including:
- Building long-term customer relationships
- Fostering customer loyalty
- Increasing user retention rates
- Generating positive reviews and feedback
Investing in mobile app maintenance services to improve or maintain the user experience goes a long way in supporting your company's growth.
- Reduced Uninstalls: You design apps with your business goals in mind, but your target audience ultimately determines their use. Therefore, the app must cater to their preferences as well.
Millennial users are highly aware of what constitutes a good app, its functionality, and the benefits it offers. So, if something doesn't meet their expectations, they're likely to uninstall it, which can be more detrimental than fewer downloads.
Monitoring market preferences and regularly updating the app can help ensure that your app consistently meets your users' expectations. Additionally, app stores have strict quality control policies, allowing them to remove applications that don't meet their standards. This means that if your app ratings plummet, platforms might conduct a quality check and potentially remove your app from their stores.
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Increased ROI: By focusing on user experience, maintaining, and updating your app, you not only reduce uninstalls but also witness a steady rise in your ROI. From boosting user acquisition and downloads to high retention rates, increased engagement, and a rise in financial benefits, you'll see a positive return on investment.
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Security from Cyber Threats: As digitization advances, so do cybercrimes. App developers prioritize app security during development, but hackers are constantly searching for loopholes to exploit and steal users' personal and financial data.
Regular mobile app maintenance helps update apps with the latest security protocols, ensuring there are no exploitable vulnerabilities.
- Limited Downtimes and Revenue Losses: App crashes lead to downtimes while developers fix the issues and get the app running again. However, that brief window of downtime can result in substantial revenue loss. Companies like Blackberry, Bank of America Online Banking, and Amazon Web Services have all experienced significant financial losses due to downtime.
For app maintenance contact techxpert.io
Scheduled mobile app maintenance can be incredibly beneficial in minimizing downtimes and reducing financial losses.
How Much Does Mobile App Maintenance Cost?
Now that you understand how maintenance and updates benefit your ROI and elevate your business, let's explore app maintenance costs.
Similar to how app features influence development costs, maintenance costs also depend on the type of work required. This means mobile app maintenance incurs additional expenses, potentially making the total cost significantly higher than the development cost in the first year after launch.
Furthermore, hybrid or native apps, as well as the operating system, also influence your app maintenance costs.
Here's a breakdown of the factors affecting mobile app maintenance costs:
- Hosting: Server and app hosting prices make up a significant portion of app maintenance costs. The chosen server also influences hosting rates.
App hosting server prices range from $70 to $320 per month, depending on the content, number of active users, and projected growth. There are multiple hosting options available, including cloud-based servers like Amazon Web Services (AWS). Cloud servers are generally less expensive with lower server maintenance costs compared to other types.
Additionally, server resources depend on the type of app data you require. For instance, video or audio requires more disk space, server CPU, and memory than text-based or static data types. Therefore, the more extensive data your app uses, the more server space you'll need, and the higher the total cost of app hosting becomes.
- Analytics: Another factor influencing app maintenance costs is its analytics.
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