Creating an intentional user journey on your marketing website can be critical to the success of your business and digital growth strategies. But how do you build an intentional user journey that leads to conversions? If you’re looking for an agency that can implement the right strategies to help your company, then contact us at Web Services Agency Chicago. We can help you with everything from brand strategy to website design and development and web marketing services.
The Importance of Branding
One of the most important parts of a marketing strategy is creating a great brand that both customers and your employees feel passionate about. There are many components to branding, including business identity, brand equity, and co-branding. Web Services Agency Chicago here to help you find the best company that fits your needs and budget by finding out what you need in your website. One way we do this is by understanding how design can impact user experience for visitors to your site. Here are five tips to keep in mind when designing your next marketing website.
1) A visitor should be able to easily identify who your company is and what you offer at first glance. 2) You should use appropriate imagery or video that reflects your brand so it stands out from competitors.
3) Include informative content with clear navigation through a clean layout so users can quickly find what they're looking for.
4) Keep page loading time under one second as people generally lose interest if it takes more than three seconds to load.
5) Use consistent logos, fonts, color schemes, and layouts throughout the site so there's no confusion where each element belongs and nothing stands out awkwardly.
Brand Identity
The brand identity of a business is everything. From the website design, to the messaging, logos, pictures and more - it's how you communicate who you are and what you're all about. If a visitor can't find what they're looking for or doesn't like what they see, they'll be one step closer to abandoning your website. Web Services Agency Chicago helps companies understand their current brand identity and connect that with the potential customers. We want businesses feel confident in their digital marketing campaigns through clear messaging and visuals which resonate with clients. Through a strategic digital marketing campaign and tailored web design, we elevate brands across Chicagoland in both small businesses as well as fortune 500 companies like Walgreens and US Cellular. Contact us today for a consultation!
User Experience
It all starts with the very first impression that a potential customer has of your business, usually before they even reach your landing page. What are you telling them? Are you providing something valuable and valuable information in a digestible format, or just linking them to your contact page so they can find out more about what you do? We are best Web Services Agency Chicago design our websites with this question in mind. That's why we help businesses create a user journey that is intentional and tailored for their customers' needs. With user experience design, what matters most is not the technology you choose (though it does matter), but rather how you use it.
Plan Ahead and Test
Start by understanding who your visitor is. This can help you identify the most common ways they might want to interact with your site and what content they might be looking for. Some questions you should ask are:
- What would they search for if they wanted more information about our business?
- What benefits do we offer?
- How can we make our products stand out among the competition?
Then, follow that path and create a unique experience tailored just for them. Research and test will help reveal which combination of words, images, forms, CTAs and navigation work best for conversion. Analytics tools like Google Analytics or Kissmetrics are great for measuring the performance of specific design variations and pages in order to determine what's driving results before making changes live on your site.
Information Architecture
We believe that great IA starts with a plan, which means you'll need to start by taking the time to think about the flow and structure of your website. The way a visitor navigates your site determines how they feel about it - if it's confusing or hard for them to find what they're looking for; chances are that they'll become frustrated and quickly exit. On the other hand, if your site is organized in a way that meets expectations, then you've set yourself up for success. Here are five important steps in designing an intentional user journey
Prove That A/B Testing Works For You!
A/B testing is a method for understanding which variation of a design will drive the best user behavior. The theory behind A/B testing is that you compare two versions of your design to determine which one performs better and by how much. If we had two designs—design A and design B—you might measure things like sign-ups, registrations, and sales conversion rates.
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