Everyone knows exactly what the ice cream man is doing when he rolls through the neighborhood.
This is because he utilizes sound, vibrant colors, and tons of pictures to advertise, right on his truck.
He draws the attention of kids and adults alike, even if they are busy at play or work within their home and yard.
What would you say if I told you that you could do the same for your business with a mobile pop up shop?
Read on to learn how a mobile marketing truck can be a very useful tool in your brand activation campaign that goes far beyond the ice cream man’s standard food truck.
Creating a lasting experience
Just like the ice cream man, you can draw the attention of passersby with a strategically thought out campaign.
Draw attention with vibrant colors, banners, and an experiential marketing truck or two.
To get you started on the right foot, you will need to know where to go to put your brand among the right crowd to draw brand engagement.
Add giveaways of merchandise like t-shirts and hats.
Giving samples of your product also works to engage potential life-long customers and their friends.
Another way to create an experience that will keep people coming back and keep them talking about you is to put on a show — show them what you do, how you do it, with every step in between.
Ensure that your display and all of its parts are created to pick up and move with you.
Going on tour
Once you have the display and the marketing plan all put together, it is time to start your brand activation tour.
Do your research to determine who your ideal consumer is.
Figure out where the best places are to set up your experiential marketing truck or pop-up shop to draw the attention and create excitement in the ideal consumers.
You don’t have to move around as much as the ice cream man but, don’t be afraid to move around from time to time to draw more people’s attention to you.
A strategic tour route will mean that you reach more people and have a broader loyal customer base.
Collaborate with a partner who specializes in brand activation to help ease your stress so you can focus on your brand and the customers.
Finding someone to help you start your brand activation tour
When you are getting ready to start your brand activation, do your research to find the best person to help you get your brand out there.
Define what success means to you and tell the potential partner.
Look at the testimonials of previous clients to see how the company helped them with their brand activation.
Ask about their perks and packages.
Go in with a list of things you wish to try, prepare to discuss other ways you can draw attention to your brand.
Do they do the research to find the perfect locations for you and acquire the proper licensing?
Can they help with your displays or provide the mobile marketing truck?
The right partner can make your mobile pop up shop a complete success and leave you with only the need to do what you do — create your product and impress the consumer.
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