We're all aware that things come in a variety of shapes and sizes. Almost everything we buy arrives wrapped and ready to use.
But how can you find a box that best fits your product? How to measure a box according to your needs?
Custom Packaging Boxes is most likely the solution!
Looking into Custom Packaging Boxes for your company but don't know where to begin?
Let's start by determining whether bespoke packaging is a good fit for your company.
What exactly are custom packaging boxes?
As the name implies, custom packaging allows you to design packaging specifically for your product rather than settling for a generic box that the product may or may not fit into.
Custom Packaging Boxes means having complete control over your items' protection, presentation, and quality.
It enables you to ensure that your packaging exactly fits your product while also allowing you to add personal touches to build a strong brand narrative and, ultimately, increase your sales.
What exactly is stock packaging?
Stock packaging, on the other hand, refers to ready-made or generic packaging.
It is mass made at a low cost and distributed wholesale in order for product labels to be adhered to after purchase.
Many businesses prefer stock packaging because it is a low-cost solution that, in many situations, does not reduce brand awareness. While this may appear enticing, stock packaging provides very few chances for shelf impact and brand identification.
Stock packaging is often available in a limited number of predefined sizes and styles. This is common in stores with;
- Sauce containers
- Vitamin bottles
- Bottles of beverages
- Food from cans
If you are thinking about using stock packaging for your packaging needs, keep in mind that your competitors may have already thought of this.
This means that if your packaging is the same or comparable style, it will be considerably more difficult to stand out on the store. Customers will classify your products and those of your competitors as 'the same thing.'
Products supplied in generic packaging are more likely to be cost-effective and are frequently linked with the 'cheaper option' in the eyes of consumers. According to a Globe News Wire survey, 76% of customers agree that the material in which products are packaged influences their purchasing decisions, and generic packaging is quite easy to recognize in grocery stores.
Customers perceive products in generic packaging as the "cheaper option," making brand distinctiveness considerably more difficult to accomplish.
If your competitors also use stock packaging, your products will be classed at the same level, even if you have a price advantage.
What are the benefits of stock packaging?
As previously said, stock packaging is the most cost-effective technique to package your items.
Because they are mass-produced, you may order large quantities of stock packaging in a timely and cost-effective manner. While generic packaging has its own story as the "cheaper option," many items, particularly in the food business, have done extremely well using generic packaging.
According to Good, Loblaw in Toronto, Canada, has recently achieved success with generic packaging. its branding received positive customer reaction after recreating its basic brand identity. Pampers used to control 85% of the diaper market in Loblaws. However, since the introduction of 'No Name,' this figure has dropped to 18%! Loblaw's 'No Name' brand success exemplifies how branding is a vital part of packaging.
Despite being the 'cost alternative' and being wrapped in generic packaging, this brand managed to stand out to buyers on the shelves by using clear and concise typography and language, as well as a pop of color!
While using generic packaging can make it difficult to stand out, brands that are well established and have a loyal consumer base are less likely to be severely impacted by their use of generic packaging solutions.
What Is the Difference Between Stock and Custom Packaging?
Custom Packaging Boxes entails keeping complete control over your product design and dressing it up with packaging. Custom packaging guarantees that your packaging perfectly fits your goods. Minimizing damage hazards while increasing potential for brand exposure.
You also have complete control over:
- Materials
- Art Direction
- Printing high grade
- Finishes Production
This allows your brand to make your goods stand out on the shelves while also guaranteeing that your supply chain runs smoothly.
The Benefits of Custom Packaging boxes
While stock packaging is the most cost-effective approach to package your items, it may not be the most beneficial to the safety of your products. Custom packaging allows you to prioritize the demands of your product every step of the way!
Keeping your items happy and safe ensures that your customers are happy and safe as well! Being able to customize your packaging allows you to add personal touches to your items while also appealing to new customers. Sprout Social reports that 64% of consumers want brands to connect with them.
Custom Packaging Boxes allows you to speak directly to your target market, leaving your clients with a lasting impression and, as a result, a devoted customer base. Having a distinct packaging design allows you to stand out from the hundreds of similar products on the market.
The Bear-shaped honey bottles that we have come to know and love are a perfect example of this! Ralph and Luella Gamber, the founders of Dutch Gold Honey Inc., created this packaging design in 1957 and put it on the shelves of their local grocery stores.
Customers were so taken with this design that Dutch Gold Honey established it as a packaging trend and generated a devoted client base that continues on for decades! Most honey manufacturers now use the famous bear-shaped honey bottle. While this package design is now considered obsolete and generic, it was groundbreaking in the honey packaging industry at the time. More and more personalized package designs are challenging the packaging industry's rules nowadays!
Who knows, your packaging design might just alter the world!
Why Is Custom Packaging Necessary?
Protection
As previously said, having packaging that correctly suits your product reduces the possibility of harm to your products. Stock packaging is always slightly too large for your goods, allowing it to move around during the shipping and distribution operations.
Let's face it, finding stock packaging that precisely fits your product is akin to attempting to buy a ring at a flea market that fits your finger flawlessly. Custom packaging allows you to treat your items with extra care, which means you are also treating your clients with extra care!
Your product will be secured and undamaged for your customers to enjoy by properly measuring your box dimensions based on your product size and structural engineering. The fit of your packaging is merely the first step in protecting your items with bespoke packaging.
Your packing material selection also has a significant impact on product protection! The benefit of custom packaging is that you have complete control over your material selection.
Folding Carton Corrugated Rigid Inserts are among your alternatives.
While this may appear to be a short selection, these materials have a wide range of diverse alternatives, allowing you to create packaging that is unique to your company.
When considering packaging options, the safety of your products is always a top issue.
Standing Out in a Crowd
As previously stated, brand distinctiveness is critical in such a competitive world. There are probably already products on the market that are similar to yours. If your product and your competitor's product are in the same sort of packaging, there is no distinction in the eyes of the customer.
Consider this: while shopping for a window cleaner, you'll pick the one that strikes your eye first because they all perform the same thing, right? Customers are more likely to be enticed to products that are uniquely packaged. According to Packaging of the World, 52% of consumers are willing to spend more for products if the packaging is appealing.
Making your package stand out not only for your goods, but also for your brand. Consumers are considerably more conscious and seek a real relationship with the brands from which they purchase. 70% of consumers admitted to basing their opinion of a brand exclusively on its packaging, so make it count!
Branding
Branding is critical in company, and your packaging is no exception. Not only does your packaging represent your products, but it also represents your brand. As a result, using unique packaging for your products is critical to developing a strong brand narrative, identity, and credibility that goes through all channels of your firm, including products.
- Packaging
- Social networking sites
- Online stores
While differentiating oneself from the competition through unique packaging is important, doing so properly is critical.
But why is this the case?
As previously said, people want to connect with the brands from which they buy.
Custom boxes allow you to tell a brand story that connects with your customers on a deeper level. Because bespoke packaging has practically limitless printed options, you can truly boost your brand story on your packaging by doing things like;
- Typography
- Artwork
- QR Codes
- Copy that is informative
Consider your packaging to be a communication tool rather than "just a box."
By strengthening your brand story, you can get greater credibility and authenticity as a firm, which can increase sales and brand authority.
How Does Custom Packaging Help Products?
Brand Recognition
Brand awareness is the most visible illustration of how packaging benefits your product. The box that contains your product is the simplest and most efficient way to display it, use it as advertising, and develop brand confidence.
You can display important information about your product as well as information about other products you provide. You need custom packaging that is specifically created to encapsulate your brand because there are hundreds of competitors.
Customized packaging allows you to manage your brand's reputation in accordance with your target market. With social media becoming increasingly important in garnering product recognition, having unique and eye-catching packaging has the ability to gain visibility for your business through sites such as Instagram.
The packaging, especially for new customers, is the first impression they will have of your brand.
The more distinctive your packaging is, the more probable it is that new consumers will post an unboxing of your products, which begins with your package.
Making a Good First Impression
Custom Packaging Boxes is one of the cornerstones of attracting clients' attention from a marketing standpoint. Tailoring your packaging to match, represent, and elevate your product naturally increases the trust of your brand and product.
Making a good first impression with your packaging is critical for getting new consumers. Although having a strong and successful product is critical to a brand's success, the next step in boosting your brand and acquiring respect as a company is the packaging.
Customers' selections are practically limitless with so many different products and brands at their disposal, especially now as COVID-19 and the e-commerce sector are developing at an exponential rate. When potential consumers are looking for their plain brown parcel in their building's communal mailroom, your package will stick out and leave an immediate lasting impression. You are not only making the order/pick up experience more convenient and user friendly, but you are also establishing a loyal customer base without the rush and bustle of a physical store. Custom pack box are all what you need. Contact with them and they will help you out.
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