Digital Marketing Audits

Digital Marketing Audits
6 min read
24 October 2023

A digital marketing audit is more than an option. It's a journey to success. Our talented team can review your performance, highlight weak spots, and identify opportunities. We're here to accelerate your ROI, boost your revenue, and help support your marketing efforts. Together, let's discover everything you can achieve.

Success isn't forever. Neither is a failure. You need to review your performance regularly to get good marketing results consistently. It's more than making spreadsheets. It's about interpreting your data and identifying the holes in your strategy. It's about putting solid data behind company decisions. It's about being smart, streamlined, and strategic.

Why conduct a digital marketing audit?

All companies should undergo digital marketing audit services. Even if you think your marketing performance is on track, there's always room for improvement.

You should specifically consider a digital marketing audit if you're having the following issues:

  • Your sales have dropped recently
  • You aren't meeting your company or marketing goals
  • Website traffic is declining or not growing
  • Current marketing activities aren't generating leads
  • The CTR of your marketing channels is lagging
  • Conversion rates from your marketing efforts are poor
  • The cost of acquiring customers for your business is too high

Conducting a digital marketing audit is a sure way to get insights into your company's performance and discover where the issues lie. We use these insights to develop a robust and data-backed digital strategy for your company.

Digital Marketing Audit Services

As a full-service digital agency, FastFwd can offer a range of digital marketing audit services to suit your every business need:

  • ROI Audit
  • Channel Audit
  • Content Audit
  • Complete SEO Audit
  • Technical SEO audit
  • Social Media Audit
  • Website Marketing Audit
  • PPC audit

Data focused. Driven by excellence. Our bespoke marketing audits cover all areas of digital marketing. If you need help determining where the problem lies, contact our team, and we can create a custom mix of audits. Your company is unique, so your service should be, too.

ROI Audit

We know you're seeking the best ROI for your digital marketing activities. Money matters. There's no point hiding it.

We are your investigators. Our ROI audit service reviews and analyzes your return on investment (ROI) and examines your costs, sales, and channel performance. If a particular campaign or marketing activity isn't working, we'll find a way to improve it. Or, better yet, lower the costs.

We want you to make an impact. An ROI audit tracks the effects of activities on your company's bottom line so that you can make an impact, too.

Channel Audit

Stop wondering. Start discovering. Our channel audit measures the performance of each of your marketing channels. Whether you're concerned with your PPC spending or whether SEO is worth it, a channel audit has the answers.

You want to hit your targets. We want to help. Don't spend for the sake of it. We'll help you spend wisely for better insights and better results.

Content Audit

Content drives traffic. It's important to any business, whether you're a start-up or a fully-fledged company.

Fast forward, we're technically minded but creatively focused. When conducting a content audit, we take inventory of all your digital content, paying special attention to important pages on your site.

From here, we review the organic search performance of your content, identify any content gaps based on your customer journey, and recommend practical suggestions. Content should never let you down.

Complete SEO Audit

A talented team with expert knowledge in optimization, our SEO audit service drives results. We review all areas of search engine optimization, including:

  • On-page
  • Off-page
  • Technical SEO

We are here to identify issues. Using the best SEO tools, our experts quickly spot major problems such as crawlability, page speed, mobile usability, reasons for rank drops, and much more. And we go even further. As part of our SEO audit, we review your backlinks and on-page elements such as page titles, headings, mark-up issues, etc. Confidence takes time. We're here to help you build it.

Technical SEO Audit

The best websites are like buildings. They have a steady structure. We specialize in conducting technical SEO audits for various companies at Fast Forward. Our experienced SEO experts use the top tools in the market to provide you with practical technical SEO recommendations for your site.

We review your site structure. We analyze your page speed and mobile usability issues. We even have an in-house team of experienced web developers who can work with you to make structural changes to your site. We specialize in support where it's needed most.

Social Media Audit

We know that social media is one of the trickiest things to get right. Followers and engagement don't happen naturally. Start with a social media audit.

Our social media experts review everything from your engagement metrics, tone of voice, and messaging style online. We specialize in Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat and Pinterest. Streamline your services and go social. Stop following. Start leading.

Website UX Audit

Drive traffic. Convert leads. Are you getting traffic to your site, but you need more conversions?

We can help you find the reason. It might be your "call to action" or how your content is laid out. It could be the structure of your navigation or structural issues stopping users from accessing your content. Whatever the case, our in-house UX specialists will track it down. Sleek, stylish, and sophisticated, we'll ensure your website gets the engagement it deserves.

PPC Audit

PPC advertising is popular. Every year, businesses spend millions on PPC advertising alone. Results should be guaranteed. But often, they aren't.

Our PPC audit service ensures that your PPC campaigns drive conversions at the lowest cost possible. We review campaign settings, structure, targeting, and your current impressions, CTR, and conversions. From our findings, we'll create a straightforward report outlining our recommendations to boost your PPC performance.

Here at Fast Fwd, our marketing specialists live and breathe data. We examine every inch of your marketing strategy, ensuring your marketing efforts are exemplary. We review your target audience, tap into your conversion rates, and find ways of lowering your cost-per-acquisition. Our goal? Lower costs, boost conversion rates and get more customers.


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