Does SEO need to be maintained?

Does SEO need to be maintained?
6 min read
21 November 2023


We spend a lot of time online in the present, as it is an integral element of our lives. We utilize it to work or play, learn, reconnect with our friends, or simply relax.

We consume content daily. We rely on search engines like Google as well as Bing to discover what we are seeking. Therefore optimizing your site is crucial to your business's success. Search engine optimization and your digital marketing (SEO) strategies should be planned carefully to stay on top of technological changes to attract new customers.

SEO is not an overnight effort. It requires constant focus to become a reliable and effective instrument for your company. A Digital Marketing Agency in Greater Noida can boost your business with mindblowing strategies.  

In this article in this article, we will discuss the importance of continuing SEO, the reasons you should opt for it over one-time SEO, as well as how to stay on top of the constant changes. Read on for helpful information that can alter your perspective on SEO.

What Is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is like giving your website a revamp to make it more well-known and easily found through search engines such as Google. It is about using the right words, creating content that people love, and arranging the site in a way that search engines love. 

This will make your website pop more prominently in result pages when people search for information online. The goal is to help your site be noticed and loved by those who are interested in your site.

Why Is SEO an Ongoing Process?

  • Search engine optimization is a process that requires a constant focus. This is not a one-time thing. In the research by Search Engine Journal, 70 to 80 percent of users do not bother with paid ads and instead focus on organic results. 
  • 75% of people don't go to the second result page in results from a search and SEO leads have a 15% chance of being closed. The leads that come via print or email have a two percent chance of being closed.
  • SEO is an ongoing process due to the modifications in markets, the ever-growing strength of competition, and the continuous advancement of the algorithms used by search engines. Let's look at them:
  • Market Changes - brand new products films fake news, popular hashtags, etc., are being launched on the market each day. We did not have them 10 years ago and no one was searching for them back then. Today, they are and people are looking for the specifics. As the language changes and the market demands to remain on top of the game and evolve too. 
  • Continuous SEO- it is essential since it is difficult to can not always predict what will appear in the next few years and become the latest trend. If your intended audience is comprised mostly of Gen Z and Millennials Gen Z, the type of content you offer on your website should keep up with the market's demands and match the style of language used by your potential customers, customers, clients, and your peers.
  • Competitors - since markets are changing rapidly, the competitors are also changing at a rapid pace. When you release a fresh article, the chance of encountering a new competitor is likely. Likely, the competitors will not necessarily be focused on the services or products. Business goals change and a few of your competitors may choose to pay more attention to SEO and increase their game, surpassing you, and discovering new keywords. Because the markets are constantly changing, SEO is an ongoing process.
  • Search Engine Algorithms - because the ways people search online change and search engines modify their algorithms constantly. Google is changing its algorithm at least three times per year. 
  • The search engine is trying to block websites that employ methods of SEO that are illegal, such as keyword stuffing disguised redirects, cloaking, etc., to trick crawlers of the search engine.
  •  Its goal is to assist users in finding the most relevant results for their query. Beyond that, Google uses more than 200 ranking signals to decide which websites to rank. 

This is the main reason why a constant SEO process is essential. Ranking signals and algorithms are constantly changing. Search engines are constantly making changes to the way websites are displayed on the SERP. What works today may not work in the future.

The Importance of Ongoing Search Engine Optimization

Continuously performing search engine Optimization (SEO) is super crucial for websites. It's similar to taking care of your garden - you must maintain it regularly to ensure it is growing well.

With continuous SEO, you can make modifications or improvements to your site, like fixing issues and updating your site so that it stays in good condition and is more visible when people use search engines. This helps your website be discovered by more people which brings in more potential and existing customers.

VISIT ALSO: Six best types of backlinks for SEO  


In the age of the internet maintaining a properly optimized website is crucial to the success of your business. SEO isn't just a once-off event it's an ongoing process crucial to increase your site's popularity and the ability to attract new customers. A Digital Marketing Agency in Greater Noida can help your business grow with innovative strategies.

Continuous market changes, changing competition, and changing search engine algorithms make constant SEO a must. Trends, strategies for competition, and search engine guidelines change, requiring constant attention. To stay ahead of the curve and be able to reach your target audience regular SEO changes are essential.

It's not about just adapting to the latest trends, but also making sure that your website is relevant and accessible in ever-changing digital landscapes.

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Ashish Mehra 6
Joined: 5 months ago
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