Are you looking for ways to drive more traffic to your WordPress blogs? Have you implemented traffic-boosting plugins, visual content, and other tactics to achieve excellence? There are many great things you can do to update and improve your blog traffic, which we shall discuss today.
If you had a fridge and pantry full of great food products, will you run to the grocery store every time you feel hungry? No. Similar is the situation with your WordPress blogging website. Great, informative, and updated information guarantees traffic to your WordPress support website. But that alone may not serve the purpose entirely. Therefore, we have curated a list of things every WordPress website owner must follow to boost user engagement and drive more traffic to their website.
Create a consistent schedule and follow it
Firstly, post your blogs more often and stay consistent about them. Brands posting blogs regularly tend to grow their audience faster than those otherwise. Adding a blog or a new section is a win-win situation for you and your readers. Here are a few elements of creating a compelling business blog:
- Create effective and attention-grabbing title for your blog. There are many tools available that suggest relevant blog names based on the keywords you give to them.
- Use different forms of articles like tutorials, how-to guides, checklists, industry news, inspirational stories, FAQs, beginner guides, and more to keep variations in your blogs.
- Create content that is comprehensible and connected with your target audience
- Ensure the topics are fresh and trending
Use effective keywords
Use influential keywords in your website’s tagline, content, and tags. While drafting the keywords, don’t assume how search engines will consider them, but focus on what users will Google search for your content to pop up. Some of the tips to create an effective keyword are:
- Learn the actual search phrases that users Google search to find the answers
- Find the most popular content on the given topic and check which keywords are being used
- Optimize keywords for your customers, and not for the search engines
- Pick long-tail keywords, and phrases that are specific to your blog’s topic.
While creating high-quality educational content that can help readers gain some knowledge, you automatically improve your SEO (Search Engine Optimization). Consistent blogging helps WordPress SEO efforts, and updating your blog regularly allows search engines to visualize the website’s activity.
Avoid using plenty of keywords, and don’t over-spam it. Extensive usage of keywords can make your content hard to read and irrelevant. Also, Google doesn’t consider the content with keywords stuffed, and as a result, lower’s the website’s ranking.
Use effective tags and headlines
Categorize related posts together using tags. Tags allow readers to see quickly what a post is about and find out more about that topic. With appropriate tags and categories for your post, users can find them in the WordPress Reader. However, be careful not to use too many tags, as it may prevent your blogs from getting featured in the WordPress Reader. Also, keep the headlines of the blogs short (7 to 9 words title is the best), and don’t stuff too many keywords.
Employ internal and external links
Internal links within a post lead a user somewhere else on your website. They make your website look more user-friendly and informative. With lots of well-thought internal links within your content, you can make your website much easier to navigate and highly engaging.
On the other hand, external links lead to a site outside of your domain reach. Linking to other well-trusted and reliable sources can build relationships, and increase reach, and digital footprint. It also indicates that you care about your readers. Therefore, help them explore more on the subject. Above all, check the links and get rid of the dead ones at regular intervals.
Summary
A WordPress blog is not a challenging thing to accomplish these days. But, bringing traffic to your blog, and boosting user engagement can overwhelm businesses. There are various factors that need to be kept in mind while crafting a blog.
At WordPress India, we ensure our content marketing experts create engaging blogs and social media posts for our clients that constantly improve your SEO results, and skyrocket your blog’s traffic.
Hire developers and our experts for more insights on our digital marketing services.
No comments yet