E-Learning Marketing | Online Learning Ads | E-learning Campaigns

During the elongated lockdown that was imposed due to COVID-19, online education saw a high surge. The rate of this surge has been the same, if not faster, since then. The growth of digitalization has also contributed to the growth of e-learning. So, today, we will be learning about e-learning and e-learning marketing. We will also discuss the features that you should look for when searching for an ad platform to promote your e-learning platform. So, let's begin.

Do You Know What E-Learning Is?

E-learning stands for electronic learning. It involves various online methods that assist people in fulfilling their educational and learning goals. These methods could be learned through various sources, such as virtual classrooms, webinars, recorded videos, and educational websites.

E-learning can be done through various devices, such as:

• Mobile
• Tablet
• Personal Computer (PC)
• Laptop

Why Is E-Learning Marketing Essential?

It is essential to advertise e-learning (methods and platforms that provide e-learning services) because of the several benefits that it provides. These benefits include: 

• Broad Reach: E-learning has a humongous advantage over traditional learning, which is that education and learning can reach remote areas where children do not have access to traditional institutes for learning.
• Flexibility: E-learning marketing should be done because e-learning provides flexibility to the students. It means that they can learn from the comfort of their homes. Some e-learning platforms also provide recorded videos, which means students can watch the videos of the online classes when they have free time.
• Cost-Efficient: It is not wrong to say that e-learning is also cost-effective. The reason for this is that e-learning does not include the cost of printing books, transportation charges, and shipping charges.
• Long-Time Access: E-learning platforms offer access to their sites' materials for a decent amount of time, such as one or two years. Some e-learning platforms even provide access for a lifetime.
• Technological Adaptation: Most e-learning platforms ensure that they keep updating their site and content according to the developing technology.
• Backup In Case Of Emergencies: Another good reason in support of e-learning marketing is that it is much easier for e-learning platforms and sites to keep a backup of all their data in case of a disaster or some other emergency as compared to traditional learning, where you have to use paper.
• Environment-Friendly: E-learning is environment-friendly as it does not involve using pages and printing.
• Performance Analysis Of Students: E-learning marketing is crucial because e-learning platforms provide various analysis tools to the students that help them analyze their performance in multiple tests and other performances so that they can make improvements accordingly.
• Data Analysis For Course Improvement: E-learning sites and platforms use various analysis tools that help them analyze their current course on the basis of subjects, schedules, course materials, etc. This analysis is helpful for making improvements in their current courses.

E-Learning PPC Ads

Let's first understand what PPC ads are. PPC stands for pay-per-click. PPC is a kind of advertising strategy that involves paying a certain amount to the publisher by the advertiser every time his/her ad is clicked. An important component of e-learning marketing is creating PPC ads. Various ad formats can help to advertise online courses. Let's discuss some of the most popular ad formats:

1. Text ads: Text ads are simple ads that contain just text and not any images or graphics. Still, there are some of the most used ad formats. The reason for their popularity might lie in their simplicity.
2. Banner ads: These ads are more engaging than text ads, and the reason for that is they contain images, and the human mind gets attracted to images more easily than texts. Banner ads are an effective choice for e-learning marketing.
3. Popunder Ads: Popunder ads are non-disruptive ads, and that is the reason for their popularity. Let's understand their non-disruptive nature; they open up behind the window that is currently being viewed by the user and appear only when that window is closed by him/her.
4. Social bar ads: These ads can take various shapes and sizes. They are push notifications that create a sense of urgency.
5. Video ads: The human mind is even more perceptive to videos than images. So, video ads can be used for the effective promotion of e-learning businesses.
6. Native ads: The function of native ads is clearly implied by their name. These ads appear as if they are native to the page on which they appear. This means that native ads merge perfectly with the content of the page where they appear. These ads are pretty popular as well.

Optimum Use Of PPC Ads for E-Learning Marketing

There are some key things that can be done to use e-learning PPC ads in an optimum way. These things include:

• Having And Following A Budget: Before making any investment, it is necessary to have a budget. You should stick to it strictly and prevent yourself from the temptation of overspending.
• Optimization Of The Ad Content: A crucial component of e-learning marketing through PPC ads is optimizing the ad content to get high ranks by search engines. This optimization can be done by writing engaging texts and using relevant and high-ranking keywords for the ad content. You can make your ads more engaging by creating eye-catching images for them. 
• Target Advertising: With PPC ads, you can target the audience that is your potential customer. In this way, your e-learning ad campaigns will focus on those people who are genuinely interested in your business.
• Analysis: The ad network you decide to partner with provides you with analysis tools so that you can track the progress of your e-learning ads. This allows you to take action to improve your ad campaigns if they need anything. 
• Ad Extensions: With the help of ad extensions, additional information, such as phone number, website URL, and contact number, can be added. This will make your site more appealing and provide users with information about your business.

Best Ad Network For E-learning Marketing

There are several ad networks that can help you promote your online business. But there is always one that is the best of the best, and it is 7Search PPC. There are several benefits that 7search PPC provides to its clients; these include:

• User-Friendly Interface: 7Search PPC has a user-friendly interface that allows our users to avail of our services pretty easily. Our interface makes it really easy for you to manage your ad campaigns. 
• Powerful Ad Formats: Our ad network provides you with several formats that you can use for promotional purposes according to your needs. These ad formats include text ads, banner ads, social bar ads, popunder ads, native ads, and video ads (coming soon).
• Highly Protective Security System: We, as an ad network, care for your security. This is the reason we use an advanced three-layered security system to protect your data. A blend of imaginative in-house and third-party fraud detection systems is used.
• 24*7 Support: We accept that we are not perfect; nobody is. But we try to rectify our mistakes or any accidental discomfort we cause you. If you face any queries, you can contact us anytime, as we are available every hour for every day of the week. Also, we try to resolve your problem as soon as possible.
• Ad Campaigns' Analysis: 7Search PPC also provides several tools that can be used to analyze your e-learning marketing campaign. This analysis can help you decide what improvements are needed to be made in your ad campaigns to get better results.
• Real-time Monitoring: We also provide you the ability to track your e-learning ads live. This allows you to take the required action immediately.
• Cost Effective: We provide you our services at a pretty reasonable rate, which is again a plus point for joining us in your advertising journey.
• Self-Serving Platform: This is another amazing feature that our ad platform provides. You can have complete control over your ad campaigns, so you can have full flexibility. Our easy-to-use interface is the cherry on the cake.

Conclusion

Online learning has been growing at a fast pace, and its marketing is critical so that it can get the credibility and popularity that it deserves. E-learning Advertising is important because e-learning provides many benefits to students, such as education, access to remote areas, and flexibility. Using PPC ads is a great way to promote your e-learning business. These ads can be used effectively for your e-learning business' growth by having a reasonable budget, using target advertising, using ad extensions, etc.

Frequently Asked Questions (FAQs)

Q1. Why is e-learning marketing important?

Ans. E-learning marketing is important because it is essential that the growing business of online education completely gets the fame and credibility that it deserves.

Q2. List some ways that can be used to effectively use PPC ady for e-learning marketing.

Ans. Following are some ways to effectively use PPC ads to promote e-learning:

• Deciding a budget 
• Optimizations of ad content
• Identifying the target audience
• Using ad extensions
• Analysis of ad campaigns

Q3. What are some ways e-learning platforms conduct their online classes?

Ans. There are several ways by which e-learning businesses conduct online classes. These include:

• Webinars
• Online classes 
• Recorded videos