Do you want to know more about brand infringement? If yes, then take a look at this guide and understand brand infringement and legal metrology packaged commodities.
What is brand infringement?
In general, brand infringement refers to unauthorized use of brand name/ trademark by a third party. Rightful owners are protected against such brand infringement under intellectual property law. There are certain legal remedies available to protect your brand via intellectual property rights such as trademarks, patents and copyrights.
Types of brand infringement:
The various IPR infringements are as under: .
- Trademark infringement
The trademark is the combination of terms, designs or symbols that the company uses to identify its services or goods to make them unique in the highly competitive market. The major aim of the trademark laws is to prevent customer confusion about the services or goods. Trademark infringement is the unauthorized usage of identifying logos, marks or brand names of registered brand owners. .
- Copyright infringement
The copyright protects the original work of the authorship like movies, videos, books, songs, video games, musicals, paintings and much more. To get copyright protection, the author must create the work of authorship and have more creativity. Copyright infringement is the unauthorized use of the original ideas and expressions of copyright owners.
Patent Infringement
Patent refers to the exclusive right granted to an invention. Patent infringement refers to unauthorized use of patent by a third party.
Brand infringement impact:
Brand infringement can lead to huge losses and can disrupt a successful business. Brand infringement leads to confusion with respect to brand/ trademarks in the minds of consumers and may times consumers pay for the wrong product causing unjust enrichment to the unauthorized user of the brand name. However, registered trademarks are guarded under the Trademark Act, 1999 through statutory remedies.
Brand infringement prevention:
A brand infringement and action against brand infringement can be a painful task for a company. It is suggested to avoid brand infringement, a company shall contact legal professionals for trademark and brand protection strategies. Take a look at the below and explore the process of preventing brand infringement.
- At first, you need to search for trademarks
- Then register your trademark with the Registry and use it aggressively.
- Do trademark surveillance to prevent brand misuse
- Finally, you can remove the trademark infringement
What are legal metrology packaged commodities?
Legal metrology is the legal requirements application to measuring instruments and measurements. The pre-packaged commodity is the commodity which has no buyer placed in the package. Hence, the product available there will have a pre-determined quality. The legal metrology packaged commodities is the rule to establish & enforce standards of measures and weights to regulate trade & commerce in measures, weights and other products that can be distributed or sold by measure and weight.
From the above, you now have the idea of brand infringement and legal metrology packaged commodities.
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