Exploring the Intersection of AR/VR and eCommerce in Web Development

Introduction

Augmented Reality (AR) and Virtual Reality (VR) are rapidly expanding technologies transforming how people view and interact with the world. As with all new technologies, there are a lot of questions about how they will affect society. AR/VR is already transforming eCommerce in various ways; however, there is no doubt it'll continue to transform the world as more companies look at ways to integrate this technology into their websites.

Each year new technologies are released, and a wide range of technologies and trends are used each year for the development of websites. This is a brief list of them:

• Artificial Intelligence
• Virtual Reality
• Augmented Reality
• Blockchain Technology
• Voice User Interfaces (VUI)
• Natural Language Processing (NLP)
• Internet of Things (IoT)
• Headless CMS

This article examines the ways AR/VR technology will affect eCommerce website solutions.

Augmented Reality and Virtual Reality are Both Rapidly Growing Technologies

Augmented Reality, as well as Virtual Reality are both rapidly expanding technologies that are rapidly growing. With the introduction of AR/VR, technology is evolving rapidly, and it will only accelerate as these emerging technologies become more widely used and accessible. Augmented Reality (AR) allows users to view virtual objects in real-world settings using their devices, like tablets or smartphones. The objects are interactive and allow users to interact with every other object they see daily.

Businesses can offer immersive experiences to customers who need help accessing their physical stores due to distance or time limitations. It could be anything from selling goods online using AR technology instead of traditional methods (e-commerce) or advertising campaigns targeting specific segments based on where those populations reside geographically to enable companies to contact them directly through mobile devices instead of relying only on print ads.

Here are some statistics that support the idea:

• The market value of AR retailing in 2021 was 1.9 Billion in 2021, and it is expected to grow to 2.5 Billion by 2023.
• The size of the market for VR retail in 2021 was 2. billion in 2021, and it is expected to grow to 2.5 Billion by 2023.
• The total size of the world AI market by 2023 will be 8.49 Billion dollars.
• 70% of those who have purchased at VR Stores have purchased. VR Store has purchased.
• IKEA has adopted AR/VR technology in a major way, allowing customers to utilize this technology to search for the most desirable furniture.
• Additionally, Amazon has implemented Augmented Reality, allowing customers to browse more efficiently.
• BMW, as well as Lenskart, have adopted this technology in conjunction with BMW providing a virtual image of their vehicle and Lenskart permitting you to try different eye care products.

How Will It Impact Society?

As with all new technologies, there are worries about how they will affect society. Here are a few of the ways AR/VR might alter our lives:

• It can make shopping easier and even more fun. As customers become accustomed to viewing items in 3D before purchasing them, they'll be less reliant on visiting physical shops or catalogs.
• It could make traveling more exciting and immersive than ever by allowing us to travel to foreign countries without ever leaving our homes (or even our bed).
• It could transform education by immersing students in virtual classrooms to communicate with their teachers and classmates worldwide and even visit historic sites such as Mount Everest or ancient Rome!

What is AR in Website Development?

AR is a technology for interaction that lets users communicate with their environment via devices like smartphones. It enhances user experience by putting layers of information over real-world environments and allowing users to interact with their surroundings differently.

Retailers typically employ augmented Reality as a part of their marketing campaigns; however, there are various ways to utilize it to help with eCommerce.

What is VR in Website Development?

VR is a computer-generated environment that is experienced using VR headsets. It's also referred to as 3D immersive or immersive. When you browse an online site on your smartphone and see an image of items available for purchase, you can view them in 3D by wearing your VR goggles.

AR/VR is Already Changing eCommerce in Many Ways.

AR/VR is already transforming e-commerce in a variety of ways. One of the most evident is that it can improve customer satisfaction by allowing customers to view what they're buying before they purchase it, which helps them feel more comfortable about their purchase and less likely to return a product if they don't like the item after receiving it. If customers have this kind of control over their purchase experience, they're more likely to believe your online store and will continue to shop with you.

Another way retailers can use AR/VR is to provide customers with the best shopping experience by browsing through their mobile app or website. And even better, you don't require additional equipment or software! This functionality is made possible by embedding video players on websites using HTML5 tags for videos (or via WebGL).

It's not a secret that eCommerce is among the fastest-growing sectors in the world. According to HubSpot, the e-commerce industry accounts for 8 percent of retail sales worldwide and is expected to hit 4 trillion dollars by 2020. This growth rate shows little indication of slowing down anytime soon, making it a great time for retailers to get involved. What exactly does AR/VR technology impact the way that customers shop? And, more importantly, what will this have to do with you as an entrepreneur? Let's look at the following:

• VR as a shopping tool VR is a device that allows customers to explore products in a virtual space. It could be utilized for sensory and visual experiences like viewing a product's appearance in your home or on you. VR lets you visualize how products appear in various lighting and setting conditions. This can assist customers in making better buying decisions concerning how they intend to use the product. For example, if a person is planning to use the ironing board in their room late at night after work and wants it near their bed so that they aren't forced to walk across the room while getting dressed or changing their clothes, They might prefer something smaller than the norm.
• AR as an option for buyers: You can utilize AR to showcase your product in its surroundings and have it used by a real-life customer. It can also show buyers what the item will look when they purchase and wear it themselves. This is a great option for retailers of clothing who wish to let their customers know how their clothes will look before buying them on the internet or off the rack at the store.
• VR as a marketing tool VR can be used to promote brands, products, services, and experiences.
• Product VR is a fantastic way to showcase the latest products in a manner that is more engaging than static videos. It allows you to focus on details and learn how things function without needing to touch them. This is especially helpful when selling something complex like electronics or furniture because it allows buyers to examine your product before deciding to purchase it, something they cannot do by browsing through images on your site or in-store window display boards.
• Brand: Creating a perception that you are an expert in your area by demonstrating your uniqueness as a brand will help customers trust your business regarding their money (and time). By creating immersive experiences about what sets you apart from the rest, whether it's quality craftsmanship or environmentally friendly materials--you'll draw more customers looking for the same features in their purchases as well!
• AR as a marketing device: AR is an effective tool that lets you visualize how a product will look as it would look in your own home. For instance, if you are shopping for furniture and want to know how it will appear in your living room or bedroom, AR can help you visualize this.

With smartphones that support AR, customers can use their cameras to view 3D models of items overlayed on real-world scenes they snap pictures of using their phone's camera. These technologies are starting to transform the ways we shop. VR and AR are changing how we shop for items and services and how businesses communicate with clients. It's not only about buying but as well about selling. The application of VR/AR to online shopping has been rising since 2016, and more than one billion customers will be using it at least once a month in 2022 (IDC).

Although these technologies are in their early stages, they've already begun transforming how we shop. Brands and retailers should seek methods to include these innovative techniques in their advertising strategies for both the short-term and long-term benefits that could result from the integration of VR/AR.

Benefits of WebAR

• Sales increase
• Customer engagement is growing.
• Brand awareness increases
• Customer loyalty is growing.
• Increase the return on investment (ROI) and brand image.

What does the future Bring for eCommerce and AR/VR?

Acquaint Softtech is a reputable software development company with the resources to provide new-generation solutions. We have the expertise and experience to create top-quality AR/VR eCommerce solutions, such as websites and mobile apps.

• AR/VR will continue to increase in popularity and use. As we've seen in the last few years, AR/VR is becoming more accessible to people of all ages. With Facebook's Oculus Rift and Google's Daydream View headsets already on the market, it's only a matter of time before other companies launch their products that allow anyone who owns an iPhone or Android device to experience VR on their mobile devices.
• AR/VR can be used in a variety of fields. As more people embrace these technologies and applications, we expect them to have applications outside gaming and entertainment. Some examples include healthcare (medicine) and education (science) and real estate (construction), travel and hospitality (travel planning), as well as agriculture and forest management, etc. There are many possibilities!
• AR/VR will be an integral part of our lives just as cell phones did 20 years ago when anyone owned one, but nowadays, most people carry one all the time, regardless of whether they require the device or not, merely because they make us feel safer, although crime rates have decreased substantially since then.
• The market value of VR Retail is expected to increase to 4.5 billion by 2028, and the AR market will reach 6.1 Billion.

AR/VR is the perfect technology to give you an advantage over competitors. Contact us now; the Acquaint Softtech team keeps current with the latest technological developments.

Common Applications of AR/VR for eCommerce Websites

The eCommerce industry is constantly changing. With the recent advances in technology, we've witnessed an increase in the utilization of AR and VR. (AR) as well as virtual Reality (VR). These technologies can be used for numerous uses for eCommerce stores, such as increasing customer engagement and experience, showcasing products with immersive images, and much more. Explore these four ways AR/VR can be utilized on your eCommerce website development today!

VR Shopping Experience

• Virtual reality shopping is a brand-new method of shopping.
• VR shopping is a great way to try on clothing and view the clothes in 3D.
• VR shopping lets you experience products in their context, such as how a furniture appears in your living room.

Product Visualization

• Product visualization is an excellent method of displaying your product virtually. It lets you showcase the product in a real environment and help convince people to purchase it.
• For instance, a visualization of your product could help sell furniture on the internet and need to convince customers that a new sofa will look amazing in their living space. The purchaser can visualize how the sofa fits into the space and test the furniture before buying it (if feasible).

Virtual Reality Ecommerce Storefronts

• Virtual Reality (VR) eCommerce storefronts are a fantastic method to engage customers and give them the most immersive shopping experience. Even though VR is in its infancy, the technology could become the norm for online shopping in the next 10 years.
• Besides being utilized for eCommerce stores, virtual reality storefronts can enhance the brick-and-mortar retail experience. A VR storefront lets customers view items from various angles and get an idea of what they appear like in person before they purchase. This lets them make better choices when purchasing things that can't be returned, like furniture or appliances.

360-Degree Videos and Immersion

• 360-degree videos are a fantastic method to showcase products and features. They let you make your customers feel part of your brand's story, whether inside the company or through an experience they otherwise do not have the chance to experience.
• However, these videos are less immersive than VR as they are only available on mobile devices and do not give users full control over the direction they view them (as opposed to VR headsets).
• VR headsets let users feel like they are inside the same space as the product by giving users full control over their view and making it appear that there's no screen in their surroundings. This creates a strong connection between the customer and the brand!

The main takeaway from eCommerce is that AR/VR is a great tool for creating an immersive shopping experience. It allows you to visualize what the product will look like in your home and then show it in a manner that might never be feasible in the physical world.

There are various ways to incorporate AR/VR technology into your eCommerce website development. It can create a more immersive shopping experience and see the spaces and products in 360-degree and 3D videos. The possibilities are limitless!

Conclusion

The potential of integrating AR/VR into eCommerce is huge. It could improve the customer experience, boost sales and increase awareness of brands. In fact, according to a study published by Goldman Sachs Research, the global market for AR (AR) will grow to $83 billion in 2025. As more companies look into ways to integrate AR/VR into their website, we suggest you profit from this growing trend!

The potential of AR/VR technology to transform eCommerce is huge. With technology advancing, we will see many applications that retailers and web developers could benefit from. The most important thing to remember is that if there's a reason you are interested in exploring AR/VR, now is the best time to do so, and Acquaint has an outstanding team of specialists to assist you in developing a customized solution.

FAQ

What is an AR/VR eCommerce solution?

A solution for eCommerce that uses AR/VR is a platform that blends augmented reality (AR) and virtual reality (VR) technologies with eCommerce capabilities. It allows online merchants to offer their customers interactive and immersive shopping experiences. Through AR and VR, consumers can visualize the items in a virtual setting, try them on, or even observe how they appear in their real-world space before purchasing.

What are the advantages of utilizing an AR/VR eCommerce system?

The advantages of an AR/VR eCommerce solution are:

• Improved customer experience technology provides an immersive and engaging experience that allows customers to interact more authentically and personally with the products. This can lead to greater satisfaction with the product and higher conversion rates.
• Improved product visualization: AR/VR allows customers to see the products in a virtual space, which gives them an understanding of the size, scale, and design. This reduces the chance of a return due to unbalanced expectations.
• Virtual try-on and customization AR/VR lets users virtually try on items like clothes, accessories, clothing, and furniture. It also offers the possibility of customization so that customers can customize products according to their preferences and view the items in real time.
• Reduced returns and higher sales AR/VR technology can help reduce returns due to low expectations by providing a more accurate representation of the product. An immersive experience and improved confidence in buying decisions could also result in increased sales.
• Competitive advantage: Using AR/VR in eCommerce can differentiate your company from its competitors because it provides innovative and innovative shopping experiences. This will draw new customers in and keep existing customers.

What kinds of businesses can gain from an AR/VR eCommerce platform?

Many kinds of businesses can gain from an AR/VR solution, for example:

• Retailers of clothing and fashion Customers can test clothing and accessories or experiment with various designs and styles.
• Furniture and home décor stores AR/VR lets customers imagine furniture in their home and discover how it fits in and matches their existing decor.
• Brands of cosmetics and beauty Customers can virtually try makeup products, play with different shades, and observe how they look on their faces.
• Automotive industry: Customers can discover and personalize vehicles, see different colors and configurations, and take virtual test drives.
• Jewelry retailers: AR/VR lets customers test virtual jewelry pieces and observe how they appear and fit.

These are only some examples; however, AR/VR solutions could be applied to various industries where the ability to visualize and experience products is essential.

What features should I seek in an AR/VR eCommerce system?

When you are looking into an AR/VR eCommerce system, the most important aspects to consider include:

• Realistic visualization of products The solution must provide realistic and high-quality images of virtual products, assuring an accurate representation.
• Virtual test-on capabilities: For industries like fashion, cosmetics, or fashion, the solution should allow virtual try-on, which allows users to check out how the products appear on themselves or within their environment.
• Options for customization: If applicable to your company, the software should provide options for customization, allowing customers to personalize their products according to their preferences.
• Cross-platform compatibility: The solution must be compatible with a variety of platforms and devices, such as tablets, smartphones as well as VR headsets, to bring the solution to a wider audience.
• Integration with eCommerce platforms: Ensure the solution is compatible with your current platform or the capabilities.
• Analytics and insight: Search for solutions that include analysis and tracking of data, which provide insights into customer behavior preferences, engagement, and other aspects.
• Support and Scalability: Think about scalable solutions