The KISS (Keep It Simple, Stupid) principle says that sometimes the best designs are the ones that are easy to understand. This focus on simplicity also shows up in the way packaging is made. Even though it became popular in the 1950s, there are now a lot of people who like minimalism. The saying "less is more" has been shown to be easy to use and effective at getting people's attention without sacrificing beauty.
Minimalism can add a touch of purity, sophistication, and elegance while keeping quality and efficiency. Whether it's the artwork on the box or the way the rigid boxes are made. Here are the five best ways to make small packaging.
1.Magnify The Logo
When it comes to branded packaging, minimalism focuses on what is essential, and your company logo should not be left out. You might choose to use a plain background to keep the attention on your brand. By doing this, your clients will be more likely to remember it, and your brand will be easier to spot among the thousands of others in your field.
Six Realms decided to have its logo printed on a plain background with gold foil. The gold colour stands out, so it gets people's attention and keeps it. The box looks modern and classy, which fits with what the brand stands for.
2. Two-color images
If you use a certain colour or colours a lot in your products and/or social media posts, it's a good idea to use them in your packaging as well. For example, when you think of the colour teal, you can't help but think of the well-known Tiffany's box. They use this colour on their website and Instagram pages, as well as on their packaging.
In the same way, you can use these bright colours on your packaging. Even though bright colours might be great, don't be afraid to stick with white and black. White is a happy and clean colour that is often associated with minimalism. One of these companies is Anksia, which uses plain white boxes to show that its brand is tactile and easy to get to know.
3.Transparent Or Clear Packing
If you want to add colour and excitement to your package while keeping it simple, you could use clear or see-through panels. Custom sleeve boxes are great because they let your customers see what they are getting before they open the package. This clever idea from Greenomic, called "Good hair day pasta," is a simple white cardboard box that folds up and has a see-through window so that customers can see what kind of pasta is inside. The window is used in a smart way to show off the product, so no other parts of the packaging are needed.
4. Less Content
Minimalism can be used for both the materials used to make the boxes and the artwork and look of the boxes. Using less material cuts down on waste, saves you and your customers money, and helps the environment. Kraft boxes are your best bet if you want something that is both beautiful and good for the environment. Win-win!
Chezza uses kraft cartons with soy-based ink to print only their logo on them. Because of this, all of the packaging can be recycled. The window cut into the box makes the packaging perfect for showing off in stores.
5. Show only what is required.
To be minimal, you need to get rid of all the extra things in your packing and clean it up as a whole. This can mean cutting down on the number of colours, getting rid of unnecessary details, etc. The only things that are written on the box for this tea company are the name of the item and what it is made of. Customers can get all the information they need without having to look for it.
The use of minimal packaging is still a growing trend in many fields, including packaging design. If you want to go for something simple, you should keep these good tips in mind. Get in the mood to pack, and start doing it right away.
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