If you're a sports fan, then you know how important the logo is to a team's identity. It's not just a symbol of a team or school; it's a symbol of pride and passion. The best logos are instantly recognizable and can be seen in all kinds of places — on jerseys, helmets, and even on TV when they're shown during game highlights.
Why Logo Designers Are Important
A logo is one of the most important branding tools for any business, yet many companies neglect to give as much attention to their cool sports logos as they do to their other design needs. Even though it's true that a logo is only one small part of any company's overall brand, it is still the first thing that people will see and remember when they are trying to decide whether they want to do business with your company. It's impossible to underestimate the value of an effective logo design. A logo designer can help you create a consistent visual identity that will make your company look professional and well-established. A professional designer will work with you and research your target market in order to create a design that fits very closely with what your customers will be looking for when they see your logo. A professional logo designer can also help you develop a unique image and portray a personality for your brand that sets it apart from the competition—some businesses find that this aspect of branding is more important than the actual designs used in their logos. A good logo designer will be able to take all of these factors into account and develop a sports logo design that incorporates them all into one cohesive package. A bad or inexperienced logo designer may not be able to take such factors into consideration, or may only provide a basic, generic design that doesn’t do much to help your brand stand out from the crowd.
The Different Types of Logo Design
When you see a logo that you like, it's hard to know what exactly makes it so great. There are many different styles of logos, but they can be generally classified in three ways: text-based logos, geometric logos, and pictorial logos. Text-based logos use words or lettering in their designs; letters are often accompanied by other symbolic imagery to give the logo more visual interest. This style is particularly common among established companies that have a recognizable name and want to keep their branding consistent. Geometric logos use geometric shapes as the main visual element. The most commonly seen shapes are circles, squares, triangles, and diamonds. Geometric designs are often simple and modern, using clean lines and minimal colors. A pictorial business logo uses an image or illustration as the primary element of its design. Pictorials might use realistic images or colorful abstract illustrations—it all depends on what kind of image the company wants to put forth in its branding. Pictorials tend to be more memorable than text-based or geometric logos, but can be harder to adapt for a wide variety of uses.
The following are five sports graphic designers to follow on Instagram.
Britt Davis | @brittdavis704
The resume that Britt Davis has to offer is quite excellent. She has led a wide variety of creative projects, including product design, print, art, branding, and even sneaker customization. She is an expert in all of these areas. Her current position with AMP Sports + Entertainment as a Senior Graphic Designer includes work for the Atlanta Falcons, Atlanta United FC, and Mercedes-Benz Stadium, among other responsibilities. If you follow her on Instagram, you'll get a glimpse into the life of a senior designer, as well as access to behind-the-scenes work, upcoming designs for the Atlanta Falcons, and more. If you are looking for ideas, then reading Britt's account is sure to provide you with exactly what you need.
Todd Radom | @toddradom
What a legendary figure in the world of sports design! The official logos for Super Bowl XXXVIII, the 2009 NBA All-Star Game, 2014, 2016, and 2018 MLB All-Star Games, and the graphic identities of many Major League Baseball teams are just some of the projects that Todd Radom has worked on. He has also worked on countless more projects. In addition to being a prominent designer, he has provided comments on sports logos and branding for outlets such as ESPN, National Public Radio, and The New York Times. His Instagram page consists of photographs that he has taken at various sporting events, as well as examples of his design work, such as the original hand lettering for the jerseys worn by the Milwaukee Brewers and logo outtakes. It is imperative that you keep up with Todd's account.
Michael Irwin | @michaelirwinco
Since Michael Irwin's bio boasts the phrase "Clean lines and mean brains," you can rest assured that his account will be loaded to the brim with designs that are powerful while maintaining a minimalist aesthetic. Michael is a Creative Director, Brand Strategist, and Visual Storyteller with a passion for design. He has over thirteen years of experience under his belt, and it is apparent that he has excelled in each of these roles. The Cleveland Browns, the Detroit Lions, ESPN, the Indianapolis Colts, the Los Angeles Chargers, Pepsi, Dos Equis, and numerous other companies and organizations are among his clientele. This Instagram feed showcases many artistic undertakings, including football field paintings, conceptual sport logo studies, and rebranding for several sports.
Addison Foote | @addison.foote
Addison Foote is a designer with obvious enthusiasm and skill who has worked for customers such as the National Basketball Association (NBA) and other clients, such as professional sportsmen such as DeMarcus Cousins and Brandon Knight, Puma, the Rio Olympics, and more. His Instagram account is bursting with life, brimming with vitality, and features captivating typography. Because of his skill and an artistic eye, he ought to have a greater number of fans than he does at the moment.
Sergii Manakov | @sergiimanakov
The Instagram page of Sergii Manakov, a designer based in Ukraine, features a rather understated aesthetic. His designs include logos for laser tag groups and student basketball teams all the way up to conceptual concepts for professional sports brands. His compositions frequently take the form of conventional sports designs; yet, they frequently feature design qualities that are more streamlined and contemporary.
Final words
These designers were picked for being both strong designers themselves, but with a professional attitude towards business and the community at large. Each has a number of diverse clients, but all are open to new opportunities on a case-by-case basis. They are trusted professionals within the sports logo design industry who consistently provide quality work when they're hired by their clients. Whether you're looking to hire an established designer or simply want to see some other logos out there that have used different techniques and styles, we would recommend following them on Instagram to keep yourself updated on some of the innovative work they do. In addition, logo design designhill is a leading online logo design website, offering professional logo design services at the most affordable prices. Customers can get started with a free logo design today.
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