content is a big component of an SEO campaign as it is content that generates natural inbound links to websites and helps websites rank for relevant keyword terms in search engines. Content must be useful in some way to have an impact on the SEO program.
It needs to provide members of the target audience with information, answers to questions they have, data they researched, instructions on how to do something, etc. Content that isn't original and just spits out what can be found elsewhere doesn't add much value and therefore likely won't generate much attention, or links.
Even the best written content in the world will have a hard time generating any SEO value if it isn't user friendly. If a page loads slowly or isn't mobile-friendly or is full of ads and unrelated links to other pages, this is a big problem.
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that's a great first step. What's even better, however, is when they attempt to share it with others, either on social media or by linking to it. Include social network share buttons on every content page, share all content with your social followers
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By keeping the page clean and user-friendly, it will be much more likely to be shared and viewed favorably by search engines. One of the biggest mistakes we've seen website owners make is focusing on content that's too self-promoting.
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While this content definitely has its place, however, we see too many website owners just creating content to reach their quota, without taking a strategic approach. Not all content will help your SEO program. Only impactful SEO content will make the difference.
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