Get more engagement on Instagram with hashtags.

Instagram is the most popular social media platform, with over 1 billion monthly users. All digital and social media marketers know that Instagram has the largest user base of all the platforms you can grow your business on. To engage this user base with your content, your page must appear on the "recommended" pages of your target audience. The best way to make this happen is by using appropriate Instagram hashtags.

What are Instagram hashtags?

A hashtag is a word with or without numbers and/or emojis after the # symbol. For example, #instigator. Hashtags act the same way on Instagram as keywords do on Google. People can use a hashtag to search for posts related to that topic. For example, if you want to see posts about nature, you can search for #nature, and the algorithm will show you all posts with the hashtag.

They are used to categorize content, display it to an audience that regularly engages with that type of content, and ultimately increase the reach of posts including photos, videos, and clips. A post with at least one hashtag can get 12.6% more referrals on average than a post without any hashtags.

Types of Instagram Hashtags

While you can turn practically any word or phrase into a hashtag, it's important to use hashtags that already have at least a moderate reach (around 20,000). These are hashtags that have already been used in posts and received decent user interaction. Hashtags usually fall into one of the following categories:

• Brand hashtags: these are specific to brands. It can be the name of the brand or its motto or slogan.
• Product- or service-based hashtags are usually keywords that describe the product or service offered. For example, consider #running shoes or #interiordesign.
• Daily hashtags: these are the tags you will use to define the daily moment. For example, "Monday Blues" or "Friday chills."
• Location hashtags describe a geographic location or an event happening in a specific location. For example, London Eats or Texas Nights
• Seasonal hashtags refer to seasons, festivals, and events and are time-sensitive. For example, Halloween or sweater weather
• Niche-specific hashtags: they identify the industry you belong to and further narrow it down to your specific niche within the industry. For example, a wildlife photographer or food bloggers

Use appropriate hashtags.

Many people think that using as many hashtags as you can think of is the ideal way to use them. But this is not true. Using fewer than 30 hashtags is ideal if you don't want to be on Instagram's infamous "radar." If you use 30 or more hashtags, your post may be reported, deleted, or, worse; your entire account may be banned. It's a good idea to use around 20 hashtags.

Within these 20, you should have a mix of high-volume and medium-volume hashtags. If you only use top-ranking hashtags, your post may not reach a large audience. Because too many people are using these common hashtags, like #love, your post won't show up in the sea of all the other posts using it. Using moderate hashtags with at least 20,000 followers will ensure your post reaches your target audience. It's also broad enough to show up in the feeds of new audiences.

Result

Using the right hashtags can help you grow your Instagram audience organically by helping you reach people who are looking for the products and services you offer.
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