When visitors arrive at construction sites, it's important to provide them with guidance. This helps prevent them from injuring themselves or others and ensures that they are following site procedures.
Home pages are the most visited pages on construction websites. Projects pages and portfolio pages also get a lot of entrances when they are well organized.
1. Give Your Visitors a Call to Action
Your website is the first thing a prospective client sees when they’re looking for a construction company. It’s the perfect place to tell them why you’re their best choice, what sets you apart from your competitors, and how your experience will benefit them.
However, many construction companies lack the expertise in web design to create a standout site that captures their brand and speaks to their audience. That’s why many choose to hire a professional web designer to create their business website. And while hiring a web designer to build your site can save you time and money, it’s important to work with someone who has experience designing sites for businesses in your industry.
Whether you have a professional web designer or not, it’s important to give your visitors a clear call to action on website design construction. This can be as simple as including a call to action on your homepage or creating a contact page that encourages potential clients to reach out.
In addition, the site’s navigation is well-organized, which makes it easy for potential customers to find the information they need. For example, a quick glance at the site’s header menu reveals options for analysis & consulting, financing & procurement, and setup & training.
2. Make it Easy for Visitors to Contact You
A quality construction website is a powerful tool for your business. It should not only show off your company’s work but also allow visitors to connect with you and get the information they need.
Having a contact page with a phone number and email address is a necessity for your construction site. But, you can go a step further by adding a live chat feature that allows visitors to instantly communicate with your team of experts. Cortes Contractors does this well, with a “Call Now!” button on the top fold of their website and another one in their footer. This ensures that customers can reach out to the company at any time without navigating through their entire site.
For a construction website that will stand out to your visitors, you’ll want to use video backgrounds on your contact pages and throughout the site. Video captures a viewer’s attention and is much more compelling than text alone. For example, TMA’s homepage features a video of a contractor carefully sanding wood, grabbing the visitor’s focus and demonstrating the high level of skill the company offers.
3. Make it Easy for Visitors to Schedule a Consultation
It’s important to remember that visitors to a construction site are often contractors or prospective clients who may be bringing in consultants to review the scope of work, designs, and bid proposals. As a result, it’s important to make the process as easy as possible for them to schedule a consultation with you.
Many construction websites get this right by offering a simple way to request a quote, and then providing contact information for the relevant person who can answer their questions and address any concerns.
One of the things that sets this construction company apart is their showcase page, which lets them highlight their work in a compelling visual presentation that draws users in. This page includes a range of projects from large transportation stations to cultural buildings, and each project is given equal space to its importance in the community and how it benefits their customers.
4. Make it Easy for Visitors to Request a Quote
For many construction companies, a website is more than just a place to list services and contact information. It’s a tool for qualifying prospects and making them comfortable enough to contact your team. To do this, you’ll want to include pages that showcase your best work and demonstrate the types of projects your company can handle.
A portfolio or project page can be a great way to showcase the work you’ve done for clients, complete with before/after pictures and descriptions of each renovation. This page is a crucial component of a successful construction website because it shows potential customers that your company has the experience and expertise to handle their project.
You can also use a testimonial carousel or any of the other review and rating widgets that Elementor has to offer on your website to highlight client praise. This is a fantastic way to boost your credibility and make visitors feel comfortable working with you. In fact, 84% of people trust online reviews as much as they do friends’ recommendations.
5. Make it Easy for Visitors to Schedule a Visit
When visitors come to a construction website, chances are they are looking for information about how to build something or have questions that need answering. This is why having a well-designed contact page that makes it easy to schedule a visit with a local representative is so important.
The best way to communicate your services and expertise is with a portfolio of past projects. By showing the work you've done, prospective clients can get a feel for what it might be like working with your team. By adding detailed descriptions of each project, you can help prospective customers better understand your capabilities and provide them with all the information they need to make an informed decision.
A coming soon or under construction page can help you maintain communication with potential clients while you're finishing up your site. This is a great opportunity to incorporate some attractive visual elements, such as a gradient background, to draw attention to the message and keep visitors engaged.
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