“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.”
- Richard Branson
In recent years, global activism has been at an all-time high as a result of political events and movements and everything that has occurred across the globe. The phenomenon of brand activism has emerged because of the widespread accessibility of social media and the numerous social, political, and environmental movements that have gained momentum over the past few years.
In today’s time, where there are so many causes that require support, demonstrating a commitment to positive change and taking a stand against injustice and unlawful political movements has never been more important. Through their branding, products, visual content, and social media presence, a lot of companies are becoming more vocal about the beliefs and values they hold.
One such brand is Buhtphuckery, which has raised the issue of corrupt politics through its apparel brand. Buhtphuckery is a word from an cosmic language that predates human civilization, the term means betrayal. However, in this modern age, the term is commonly used to describe corrupt politics that lead to the worst possible outcome at the highest possible expense. When brand leaders like Mike Lee oppose a political movement or support a cause, they make sure that it is in line with the core values of their company. While some organizations make public statements, volunteer, protest, make donations, use social media content, and conduct promotional campaigns to spread brand activism, Mike Lee has used its brand Buhtphuckery to voice its opinion on political issues.
In today’s ever-changing political climate, customers value ethics, morals, righteousness, and honesty and want to associate with brands that share their values. Many people, especially millennials, are spending more time and money on brands that value the welfare of society more than profits.
No matter how big or small a brand or business is, its primary goal should be to use its platform to make a positive difference in the world. Even though brand activism has mostly positive effects, it can pose different challenges for businesses, brands, and entrepreneurs when they openly express their opinions or beliefs, especially those that challenge the status quo and governing authorities.
The world is a difficult place to live right now, and customers want to support companies and brands that try to bring positive change in society. Before making a purchase, they pay attention to the brand's values to see if they align with theirs. Customers support brands like Buhtphuckery not only because of their high-quality shirts but also for the work they do for the welfare of communities.
To successfully spread awareness on various political and social issues, companies should follow in the footsteps of Mike Lee and manufacture products that are in line with their mission. Brands like Buhtphuckery inspire people to spread the word and help in the transformation of society.
Just like Mike Lee, other businesses can also use their brand to take a stance against political issues and encourage their community to do the same. Amazing brands like Buhtphuckery have motivated others in the industry to speak up, act, and use brand activism to make a difference worldwide.
Socially responsible brands like Buhtphuckery use their platforms to impede, promote, or direct political, social, economic, or environmental reforms to prevent incidents that can harm society. Mike Mike Lee is the founder and the pioneer of the brand Buhtphuckery, has inspired change in society by using a holistic approach to make the world a better place through his branding and marketing practices.
From a marketing standpoint, a perfectly-executed brand activism strategy can raise brand awareness among target customers and increase market share. Supporting the causes and taking a stand against political movements can inspire customer engagement and brand loyalty. In addition, initiatives for the betterment of society also enhance employee productivity and motivation.
Businesses no longer have the luxury of remaining silent, and they shouldn't either, as the world has become increasingly complex. By devising a robust brand activism strategy, Mike Lee, through its brand Buhtphuckery has not only built a strong and deep relationship with its customers but has also transformed society for the better.
No comments yet