When the restrictions of the pandemic were lifted, the existence of cease life began. But nothing was the same. The people living the post-pandemic life were different from what they were before.
And even after everything went back to normal, there are some traits that never vanished and become a part of their personality. One of them is the craving to be outside. Maybe that's the reason the travel industry is expanding its roots little by little every day.
This pent-up craving of theirs to get out of the house and spend time with their families and friends has proven to be favorable for retailers. Brands are unveiling their creativity and making the in-store experience engaging and attractive for all age groups.
They have hyped experiential retail by inducing activations that can lure people. Global retail design agencies have even started adding multigenerational elements that can equally engage consumers of all ages. Some of these factors are given below.
Keeping the concept of family in mind
Brands are closing the gap between the generations as they build their stores on multigenerational concepts to engage all the age groups in the family.
They are creating spaces that can combine shopping with a unique experiential experience that awakens all the senses of the family. These educational, playful, and fun experiences are being focused upon to bind the family together while letting them have fun in their own way.
For example, Uniqlo’s store in Tokyo can act as a playground as well as a park. As the location is away from all the commercial spaces, it prioritizes and encourages the family to have a bonding experience while shopping.
A place to slow down and relax
In this hectic lifestyle, even getting a proper eight hours of sleep has become a luxury. People desperately need a place to slow down, relax and recharge.
That's why minimalist multigenerational spaces that allow consumers to relax from a chaotic family outing day are emerging. Experts create this calmness by adding in some natural elements to distract people from their problems and stress.
These stores provide an experience that encourages people to find moments of rest, calm down, and find real happiness and meaning in their lives.
Retail as a place for community building
Keeping the need for human interactions and connections in mind, brands are creating spaces for social leisure and community bonding.
This is a testament to the fact that retail is moving towards a purely rich experience, and their target audiences' need is their first priority.
For example, Commons Saladaeng is a mall in Bangkok that was opened as a community space for the locals. This mall is a space filled with different kinds of food and drinks where people just come together, talk, and enjoy their time.
This approach not only allows the locals to come together but also increases the foot traffic in the store.
Curating a multipurpose venue
People are leaning more and more towards interactive spaces that refresh their minds. This has pushed the brands towards the mission to create multipurpose spaces where their consumers can spend the whole day and be a part of different activities like sightseeing, shopping, or concerts.
They are equipping the physical retail stores with dedicated spaces for different entertainment and shopping options.
For example, IKEA designed its Shanghai store with the concept of families in mind. The store featured rooms and layouts to help the families make the most out of their limited spaces. The store even has a dedicated area for the kids to play and learn while enjoying a meaningful and unique experience.
Final words
This was our scoop on how brands are curating multigenerational spaces. This experience center design concept is becoming a preferred option by the brands as families like to go to places where they can engage in other activities while shopping. We hope you will also be able to integrate this approach in your physical stores and take your brand to new heights.
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