How big brands can benefit from 3D eCommerce development in 2024?

In today's rapidly evolving technological landscape, big brands like Lego, Samsung, and IKEA are adopting 3D eCommerce development as a revolutionary strategy. By leveraging immersive technologies, these brands are transforming their online presence and elevating customer engagement to new heights.

The Importance of 3D eCommerce Development for Big Brands

As technology continues to advance, brand owners are constantly seeking innovative ways to engage potential customers, boost sales, and stay ahead of their competitors. This is why big brands are embracing 3D eCommerce development as a means to revolutionize their online presence and enhance customer engagement.

This comprehensive guide explores the significance of 3D eCommerce development in the realm of online retail, highlighting its various applications and benefits.

The Emergence of 3D eCommerce

3D eCommerce web development involves creating and implementing online shopping experiences that utilize three-dimensional (3D) technology to enhance the way consumers interact with products and make purchase decisions.

3D modeling, augmented reality (AR), virtual reality (VR), and 3D visualization. These technologies work together to create immersive and engaging shopping environments. To achieve this, web and mobile applications are developed to seamlessly support 3D content while being responsive and user-friendly.

In the world of eCommerce, consumers' desire to avoid purchasing blindly remains crucial. Buyers typically seek the opportunity to closely examine products, just as they would in offline shopping, before making a purchase decision. This desire for confidence and a clear understanding of products among consumers is what fuels the growing popularity of 3D commerce development.

Consumer Engagement Metrics on the Rise

Big brands are increasingly investing in 3D eCommerce solutions, and the results speak for themselves. As consumer engagement metrics steadily climb, the benefits of embracing this technology become increasingly evident.

Here are some interesting insights that reveal the trends in the eCommerce industry for 2023 and beyond:

• The global eCommerce market is projected to reach $6.3 trillion in 2023, accounting for 21.2% of total retail sales.

• According to a press release by Business Wire, Nextech AR has observed e-commerce leaders accelerating their adoption of 3D models to drive online sales growth.

• A survey report by Accenture states that 72% of consumers are interested in using immersive technologies for online shopping, and 62% of consumers are more likely to purchase a product if they can see it in 3D.

• By the year 2025, it is estimated that 75% of the global population will be frequent users of augmented reality (AR). Combining 3D commerce with AR can increase the conversion rate by up to 94%.
  
  

  How 3D eCommerce Boosts Your Business

  Now let's delve into the key benefits of incorporating 3D eCommerce solutions into your brand's online platforms. By doing so, you can enhance customer experiences and drive business growth.
  
  

  Enhanced Product Visualization and Engagement

  • A 360-Degree View: 3D eCommerce significantly improves product visualization. Shoppers can examine products from every angle, zoom in on intricate details, and scrutinize textures and features. This level of visual detail ensures that customers have a clear understanding of what they're buying, reducing the likelihood of returns and instilling confidence in your brand.

  • Improved Product Understanding: Lifelike visualizations provided by 3D eCommerce solutions give customers a better understanding of product features, textures, and dimensions. This leads to increased confidence in their purchasing decisions, reducing buyer remorse and returns.

  • Tailored Product Configurations: Personalized shopping experiences are another benefit of 3D eCommerce. By offering customized product configurations, you enable customers to personalize items according to their unique preferences. Whether it's choosing colors, sizes, or features, this level of interactivity fosters a sense of personalization and exclusivity, driving customer satisfaction and brand loyalty.