In this fast growing competitive digital age, having a website is essential for businesses. No matter which industry you represent, online visibility is extremely crucial as the majority of people search for solutions online. When it comes to web development, WordPress comes across as a popular choice, as it is a free open source platform which helps in building websites easily.
One of the biggest advantages of WordPress is that it allows users to build websites without any programming knowledge. Moreover, you can hire a WordPress development company or hire WordPress developers to carry on the development task. There are a host of other advantages which makes WordPress worth your investment.
Why Choose WordPress Development Services?
1. Impressive Designs
When it comes to website design, many businesses choose aesthetics over anything else. This is where WordPress scores above all as it comprises of beautiful themes which align perfectly with your brand. Many of the themes are free, and users can try out different ones before choosing the best that suits them.
There is inclusion of hundreds of responsive themes which feature single, multiple column and grid layouts that perfectly suit multiple business requirements. In case you do not find a theme that fits your needs, you can search themes externally via StudioPress, MyThemeShop, Appthemes, Themify etc.
If you hire a WordPress development company or a team of developers, they can tweak the appearance and functionality of a basic theme and customize it according to your brand identity.
2. Publish Multiple Media
WordPress is designed to publish different kinds of media like images, documents, audio and video. This help in diversifying your website’s content and communicate your brand in multiple ways. You can find a lot of music and entertainment websites using WordPress to publish their audio tracks, movie trailers, and galleries which gives them an edge by providing better customer experience.
3. SEO Friendly
To survive in the digital space, proper search engine optimization is necessary. WordPress is built to optimize your website content and web pages and rank it higher on search engine results. The interface for content publishing is also easy, and there are plug-ins like Yoast SEO which helps in making the task simpler.
With your website being SEO ready, the chances of getting discovered is high which results in better customer reach.
4. Robust Content Management System
Earlier it was necessary to have coding knowledge to publish online content, but not anymore. WordPress allows even a novice to publish content without any technical know-how. You just need to log on into the website, be familiar with the dashboard, and plug in your content to publish it.
The WYSIWYG content editor is easy to use as you can see the end result of what your website will look like before launching it, instead of just the code. It is similar to typing in a MS Word document and the results are there before you, immediately.
5. Mobile-friendly
More than half of the overall internet traffic comes from mobile devices. So, making your content mobile device friendly is extremely important to survive. WordPress themes are optimized for mobile viewing which eliminates the hassle of creating different versions for web and mobile. You just need to ensure that all plugins that you install are compatible with responsive design.
6. Mobile app
To use WordPress you don’t need a laptop or PC as it comes with a mobile app which can be downloaded from app stores. Although there are some limitations like you cannot edit the code on mobile, yet it is handy when it comes to undertaking other tasks.
Additionally, the app also gives easy access to metrics on content as well as page performance. You simply have to log into your account from the mobile device, and you are ready to go.
7. Social Media Sharing
WordPress allows inclusion of social media widgets and plug-ins, which help in increasing the engagement of your online content.
8. Secured Platform
WordPress platform is secure and there are minimal chances of data breach owing to its strong security deployment. Furthermore, WordPress has a back-end team that monitors software vulnerabilities and regularly updates its system to tackle latest threats.
Conclusion
WordPress has emerged as one of the most popular choices for building websites owing to its competitive advantages. If you’re looking at initiating WordPress development for your web project, you can get in touch with our team at Shiv Technolabs.
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