How can you generate more leads on Tik Tok?

How can you generate more leads on Tik Tok?
5 min read
26 December 2022

Are you interested in creating business leads from Tik Tok?

But is it difficult for you to generate more organic and useful leads on the platform?

Fret not! We are here to help you find the best ways to generate more leads on Tik Tok.  

Firstly, Tik Tok is one of the fastest-growing social media platforms out there. It was among the most downloaded apps in 2021, with more than 656M downloads. Hence, leveraging such a platform to make your product reach more people is a great decision. However, for genuine and organic leads to come in, you must be consistent on the platform to be noticed by people. 

As a brand, there are a lot of things that you need to consider and follow while creating content on tik tok for lead generation.

Here are a few tips to keep in mind for better Tik Tok lead generation.

  • Relevance:

There are millions and billions of videos on Tik Tok currently, and many more are being added each day. So, to make sure that your content is seen by people and that they are interested in your products, you need to make sure that you and your brand stay relevant to the audience. This includes making content based on various globally trending topics, engaging the viewers with innovation, etc.

  • Consistency:

Posting a few videos and waiting for them to gain you an audience base will not help generate leads. You need to make sure that you keep creating and posting content constantly. The posts that you make consistently will then start to show up on people’s feeds. Rather than posting a lot of content at once and not adding anything for some time does not gain you a proper audience. Hence, you need to post regularly so that your profile visits also keep consistently going up. 

  • Engage your audience:

Even if you are a brand trying to generate leads, your content should not look or sound boring or repetitive to your audience. In tik tok, you need to catch the attention of your audience within the first few seconds to make them stop scrolling to watch your video. For that, you need to create some engaging content that makes them want to hear what you are saying and visit your profile at least once. For this, you need to tell them how your product and services are relevant to them. 

  • Use the trends:

Trends are something you need to be up to date with for optimal Tik Tok lead generation. These tik tok trends come and go quickly but have a lot of potential to get you leads if used correctly. Stay ahead of the trends and try to give them your own twist as a brand. This will attract more eyeballs and help you get noticed. While using these trends, make sure to use the right hashtags and mix them with your brand hashtags. This will help your video get noticed easily, and it will be pushed by the algorithm. 

  • Use proper hashtags:

Talking about using hashtags, when you want to show your content to a targeted audience who are looking for something specific, the hashtags you add to your videos can bring them to you. Using relevant hashtags helps Tik Tok's algorithm to promote your content to the relevant audience. 

  • Collaborate with other influencers:

As a brand, collaborating with other influencers is always a great idea. It helps you gain an audience, increases your reach, and hence gains better leads. People usually try things out that are promoted by influencers out of curiosity for the product. However, partnering with a relevant influencer is important. If you are a tech company, partnering with someone who makes tech content will be useful. Likewise, partnering with influencers who work in the same field as you will gain you significant leads.


When you follow all of these tips considerably, you will be able to build a great customer base via Tik Tok lead generation. However, when you generate more leads, managing, and contacting these leads also becomes important in order to convert them into customers. For this, you can use efficient and easy CRM apps like Privyr. 

Privyr is a CRM app that enables brands to effectively manage and convert their leads to customers. It helps brands connect with their audience through various mediums and platforms like WhatsApp, iMessage, and phone calls as well.

The app is very easy to use, and it lets you access and manage leads from anywhere. Hence, all your leads stay sorted and categorized in the app, and you can contact them effectively. If you want to know more about how Privyr helps you manage leads, make sure to try out the Privyr CRM today!

Sharukh Khan 7
Joined: 11 months ago
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