Display advertising plays a significant role in getting a company noticed and increasing sales. One popular type of business signage is customized banners. A customized banner can do a great deal for getting your business noticed for exactly how you’d like to be seen.
Increase Business Traffic:
One of the obvious advantages to customized banners is its ability to increase brand awareness. This often translates to more traffic to your store, whether that be in person, online, or both.
When relying on a banner to advertise, there are several factors you’ll have to consider. One of these factors is sensible placement of said banner. Ask yourself: Where can I put my banner so that it will be viewed by the highest amount of the audience I intend to target? For instance, you probably wouldn’t place a customized banner for your small, eco-friendly running shoe store in a dark alley situated by a dive bar. Instead, you might place your banner by a popular park known for its incredible running trails.
Be strategic about where you place your custom banner and sit back and watch the incredible results. A well-placed banner can do wonders for your business, so it makes sense to dedicate time and resources to figuring out exactly where that banner should go!
Short & Sweet For the Win:
You’re going to want your customizable banner to show off your company’s style and distinct voice. You want someone to see this thing and have it be on their mind for the rest of their day. While I’m sure you have tons of incredible things to say about your business, you should not try to cram too much information on your banner, as we’re finding new ad trends to be overwhelmingly partial to short and sweet. This is to say, keep it simple! Think hard about the message you want to convey to your audience— what is it that you want future potential customers to understand about your brand?
You do not need to write a small novel for your custom banner. (In fact, please don’t.) Save the long form for your company’s blog.
And at this point, perhaps it’s time to meet with a marketing professional who can help you get that message out as on point as possible before you commit to your customized banner. You want a customer to think, hey, this looks interesting! Without having to do too much guesswork (or any) to figure out what exactly your product is.
To say people are distracted today is a massive understatement. For your custom banner to stand out in a world where everyone is looking down at their cell phones 24/7, you need to be super clear. This is particularly true if you are a smaller company who isn’t yet recognizable to the masses. Don’t be discouraged— this is the exciting part because it’s where your creativity can take off. People always respond well to engaging content. You want your banner to really show off your brand’s personality. If this isn’t your cup of tea, don’t stress! But do let a professional help you out.
Stand Out Proud:
Custom banners provide excellent opportunities for small and large businesses to stand out from any pesky competitors. If you’re offering a widely available product in a similar price range as other companies with shops nearby, having a customizable banner in a high-traffic spot can help secure business. If your banner is beautiful and catchy and fresh on someone’s mind, you increase your chances of securing this new customer tenfold. This is why it’s of utmost importance to spend time being thoughtful about what exactly it is you want your customized banner to say about you and the company you’re representing.
Don’t be afraid of pushing the limits a bit or being a bit ‘loud’. But again, remember that people live in a state of constant distraction, so concise messaging is always your friend.
Get Across Key Information:
Your custom banner can be versatile. In fact, you could have a wide range of custom banners that address different services or sales hung up strategically across a given area. Are there exciting events coming up that pertain to your business? Does your company have a big sale coming up? These are things potential customers can get informed of via a beautiful and practical custom banner.
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