How do AR/VR-Based Mobile Applications Drive Business Growth?

How do AR/VR-Based Mobile Applications Drive Business Growth?
7 min read

Since their inception, AR and VR have been continuously utilized in the day-to-day lives of every individual and business. These technologies have received massive attention among enterprises, startups, and users who rely on digital platforms. Entrepreneurs find AR VR Mobile App Development is the best investment opportunity to skyrocket their business growth. These technologies enable them to get a significant profit share and unhide new business dimensions.

The commercial world is rapidly implementing AR/VR in mobile application development to stand out in the crowd. With the growing competition in recent years, companies have struggled to find an innovative approach to enhance their strategies and business operations. This led companies to resort to joining online platforms and competing in the digital world. Multiple business verticles strictly adopt AR VR across the globe to run in the long haul. 

How renowned Business Domains are taking advantage of Augmented Reality and Virtual Reality?

  • VR for In-Store Experience - 

Where customers are highly influenced by online shopping, eCommerce businesses prefer investing in AR/VR app development for maximized productivity and customer engagement. As the COVID-19 pandemic is still wreaking havoc and the future has become hard to predict, many eCommerce brands are implementing Virtual Reality to gain customer attention.

The online store based on AR VR in the form of a mobile application is filling the gap between traditional shopping platforms and online stores. The 3D product view enables consumers to take a 360-degree tour around the products, closely interact with brands, and connect customers with the virtual support team per their requirements.

  • Virtual Fitting - 

Implementing AR/VR in mobile app development introduces innovations like virtual fitting. It allows online shoppers to try on their most liked apparel using AR mirrors without physically wearing them. Where virtual fitting solutions have gained huge appreciation in clothing and apparel, they are highly adopted in makeup, furniture, glasses, footwear stores, etc. 

  • Navigation in the Online Store - 

Augmented Reality takes customers on a complete virtual tour of online stores and helps consumers to find what they are looking for. Thanks to the AR-based mobile apps having in-store navigation features. The AR VR-based mobile applications use advanced coding and programming features like Python try-catch to give end users much more than just AR routing. The mobile apps allow online shoppers to find the best shopping route, take a view of products’ locations, and redirect them to giveaways, offers, and the latest discounts.

  • VR for Real Estate - 

Virtual Reality has re-defined the real estate business domain enabling customers to take a virtual tour of their dream residential property. It allows the retailer to create a virtual model of the residentials and invite shoppers to view every corner of it via a VR headset. The virtual model is developed from under-construction properties or can be remodeled. Business giants like Google, Facebook, Microsoft Corporation, and HTC Corporation have already started investing in AR VR app development for the real estate business.

  • Incorporation of AR/VR in Education - 

The eLearning industry is reaping the benefits of these tech innovations to the fullest by implementing them in mobile app development. It helps them generate engaging content and makes online learning a fun experience. This greatly facilitates learners residing in a remote locations with no colleges, schools, or facilities of educational institutes. It allows distance learners to download various study materials and attend virtual classrooms by experiencing the real-life classroom environment.

  • AR/VR in Healthcare - 

AR and VR have given the global healthcare business new business opportunities and a vision to grow more. It extends several benefits like medical learning, 3D visualization, healthcare training, enhanced patient care, virtual surgery, etc.

Moreover, surgeons conduct a virtual examination of body organs that need to be operated on. With the invention of Augmented Reality and Virtual Reality technologies like Magic Leap and Microsoft HoloLens, new opportunities are now open in the healthcare industry. 

  • VR in the Travel Sector - 

Tour and travel businesses are using VR technology as a part of their marketing strategy. The technologies provide realistic and deep interactions between travel service providers and consumers. Going back to the peak COVID times, when people were prohibited from stepping out of their homes, AR/VR-based travel mobile applications have provided in-home virtual travel options. Yes, it permits voyagers to take a virtual tour of places they wish to explore. Virtual Reality is also playing a significant role in the post-pandemic tourism sector.

  • Gaming with AR/VR - 

AR and VR have brought a surprising transformation in the gaming sector. The AR/VR-powered gaming mobile applications create imaginary sitting areas and realistic sound effects to let players feel like the physical presence of the games and offer a real-life gaming experience. A famous example of an AR VR-based gaming application is Pokémon Go. The game enables players to interact with the augmented form of Reality. 

  • Remote Assistance via AR/VR - 

With AR/VR mobile app development, it becomes hassle-free to manage remote assistance. AR-powered remote assistance is a versatile innovation incorporating live video streaming through Augmented Reality. The technology superimposes a computer-designed image on a user’s vision of the physical environment. Both technologies are merged to develop a robust solution for remote guidance. Incorporating Augmented Reality and Virtual Reality in mobile application development offers technical data, customized content delivery, and other required data based on knowledge sharing and active collaboration that streamline the remote assistance process.

Let’s Make an Enterprise-Grade AR/VR Application Today!

Augmented Reality and Virtual Reality have dramatically transformed the current market trend. Businesses are hiring professional and experienced mobile app development company that can help them to create a bridge between imagination and Reality via futuristic mobile app solutions.

The technologies have already introduced a whole new way customers interact with the brand and are continuously growing to revamp the future of businesses. Companies find so much to explore by incorporating AR VR in mobile application development; all it needs is to ideate and follow the corrective measures to create a business-centric AR VR mobile application. From choosing the right technology partner to defining a project, a business must consider the vital measures for successful mobile app development.

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