Complete OTT/IPTV solutions providers, delivering innovative products for content providers and end-users, have redefined how people view content across the globe.
But what does “end-to-end” really mean? In this article, we’ll illustrate how OTT/IPTV products interact with one another, and how they collectively handle every part of the OTT monetization process—from content provider to end user.
OTT/IPTV Set Top Box
The STB is an innovative set top box solution offering H.264, H.265, MPEG2 and VP9 video compression and a sleek, modern design. End users will enjoy pristine video viewing quality up to 1080i (which looks great on large format TVs), unlimited storage of HD and SD Programming, and live channel delivery in real time for the most important breaking news updates and sporting events. Plus, users will have access to multiple connection ports (HDMI, Component, S-Video, and Composite), Dolby Digital 5.1 surround sound capabilities, and secure parental controls and locks that can hide objectionable programming from children. To top it all off, the STB has lightning-fast channel switching, allowing it to surf channels twice as fast as you would on a satellite or cable TV system.
But the STB doesn’t just stop at TV. Use your set top box to surf the internet, and connect to your favorite smart tv apps like Youtube, Facebook, Twitter, and more.
No matter the use, the STB searing processing speed and award-winning design makes for an unforgettable end user content experience.
OTT/IPTV Middleware
OTT/IPTV Middleware is the force that guides the STB—it’s the manager of your OTT/IPTV infrastructure. For the end user, system is a sleek, easy-to-navigate interface that houses all of the user’s favorite live channel feeds, web apps, and on-demand video content. For the content provider, it’s an organizational tool that sorts and stores thousands of linear channels, live events, and VOD libraries, while utilizing a highly intuitive administrative system that handles end user billing and automated payments for à la carte services.
With Middleware, providers can access individual user accounts, view custom reports, and manage billing in a single, streamlined interface. NORA is also compatible with a number of OTT/IPTV set top boxes on the market, making it easy to install and use for OTT/IPTV providers and telecom/cable operators.
OTT/IPTV Encoder
For content providers, juggling content in a mix of formats, file types, and resolutions can be tricky to manage. The ideal solution to this problem is a full-service, customizable encoding and transcoding system that streamlines files of all kinds for a seamless and stable streaming experience for the end user.
Setrix delivers uncompromising quality, unmatched power, and a simple, web-manageable user interface, which allows programmers to build and customize encoding and transcoding streams in real time. Groundbreaking Setrix software and hardware integration combined with excellent processing power makes upgrading and adding delivery channels simple and cost-effective—no need to add additional hardware to boost video quality. By itself, Setrix can encode and transcode in resolutions up to 1080i Full HD.
Content Delivery Network
End users become more and more demanding every day, requiring uninterrupted content streaming and access to content whenever (and wherever) they need it. So if your content network is strapped for bandwidth, your users won’t be happy with the interruptions in their content enjoyment experience.
That’s where the Content Delivery Network comes in. Our CDN is the backbone that supports Setrix and NORA systems, providing fast and secure connection speeds, 24/7 bandwidth monitoring, high-quality video streaming, and a pristine, uninterrupted content experience for end users on a variety of devices.
APS Applications
If you’re looking to take your content delivery brand to new heights, you need the final piece of the end-to-end OTT/IPTV solution: a stunning, brand-centric app for smart TV and mobile devices. This isn’t a luxury content platform, as more and more consumers are moving to smart TV systems every day for a more complete entertainment experience. To the end user, every piece of the OTT/IPTV puzzle is a reflection of your brand—so your apps need to be user-friendly, seamless, and visually stunning. As, for example, albanian tv live platform TVALB provides their users with content through the application for any kind of device.
That’s why you can try white-label app design for mobile Android devices and smart TV platforms. Every part of the graphical user interface can be customized to fit the look and attitude of your brand, with OTT/IPTV solutions providers handling all of the technical design and behind the scenes work.
OTT/IPTV system also offers advanced user tracking and analysis, allowing you to better understand your audience through analytics and viewing behaviors. This allows your brand to tailor your content experience to the needs and behaviors of your users, giving them exactly what they’re looking for in a smart TV app experience.
Choose carefully
If you’re a content provider who is planning to piece together an end-to-end OTT/IPTV solution using hardware, middleware, software, and content networks from multiple companies, you’re going to run into compatibility issues and break your budget buying adapters and arranging content workarounds. Plus, you’ll struggle to stay relevant in a constantly-changing OTT/IPTV industry.
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