I can’t remember, when was the last time I bought gold earrings for myself. But, I surely know what my next stop is for buying oxidised jewellery earrings.
I believe this is the case with each one of us. We head to jewellers only when we want something in precious jewellery. But, fashion jewellery comes again and again in our collection. The most popular among them are fashion earrings.
Womens fashion earrings are taking over the market. One significant reason behind this rise is the need to wear new earrings every day. You cannot wear a new gold or diamond earring each day, but you can do that with artificial earrings. This has boosted the sale of earrings much more than any other category.
Womens fashion earrings have gained an unimagined level of popularity in India. The following instances will explain their rising growth in the industry.
- Rising demand among youngsters
Fashion earrings, especially oxidized jewellery earrings have gained and are still earning popularity among youth. School and college girls, freshers in jobs, artists, and fashion professionals are fond of these earrings. The major demand comes from this age group in particular.
- Affordability
Since these earrings are affordable, they become accessible to a majority of the female population. Who doesn’t need something new to flaunt every day? Well, with pocket-friendly fashion earrings, women can do that impressively.
- Changes in the preferences
In the past, gold and diamond earrings used to be the only preference of women. However, as time changed, preferences have shifted to affordable and stylish earrings that can be changed every day, based on the occasion and requirement.
- Power of Social media
The power of digital platforms or social media has influenced the growth of artificial earrings in two ways.
One. Everybody is on social media. While a majority of them are excessively regular on it. Hence, to present them uniquely each day, they need to appear with new accessories too along with new outfits. Artificial jewellery can suffice that.
Two. Social media has brought jewellery brands so close to their customers that it has become impossible for them to resist them. Rather than repeating the same gold and silver jewellery, women now prefer to buy more of the diverse designs in artificial earrings.
- Promotion via OTTs and TV Serials
Those who are overly fond of OTT series and TV serials can be easily influenced by the jewellery worn by actresses. Be it oxidised jewellery earrings or other jewellery, all they have to search for them on the internet and buy the imitated version online.
Wrapping Up
Now that you have read so much about fashion earrings, you must be tempted to buy them immediately for the upcoming party or cocktail. Well, then what are you waiting for? Hop on to Zurii Jewels and shop your favourite styles today at the best prices.
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