How Optimizing Individual Pages Helps Rank Your Website

                Digital Marketing is at its all-time boom right now. There are so many different aspects of digital marketing like SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Digital Advertising, Online PR, Content Writing, and so many more. In the midst of all of these different emerging concepts, we often forget that the base of a website or online business is the webpage. And if we are starting small, at the beginning, it isn’t that difficult to come up at the top.

                So here is a guide on how to optimize individual pages in order to improve the rank of your website.

What Do You Mean By Page Optimization?

                Page Optimization also known as On-Page SEO, refers to all the efforts taken on the website itself, to help rank the website. To optimize a page there are several things that need to be taken into consideration. This includes the content, the keywords, the title tags and description, the accessibility and speed of the server, the different media that is put on the page, etc.

Why Do I Need To Optimize Individual Pages On My Website?

                If every single page of your website is optimized, it increases your page authority. A higher page authority generally leads to a greater Domain Authority and a high domain authority means better rank on the SERP (Search Engine Result Page).

                Why do you need to rank high you ask? Well because there are so many websites out there. For a single question, google shows you hundreds of results, and people don’t scroll through so many results, they simply click on the first few, and that’s it.

                Having a higher rank means that when a query is searched on Google, your website appears in the top results, increasing your CTR (Click Through Rate), and generating greater traffic on your website.

What Is PA (Page Authority)?

                The Page Authority or PA in SEO is the value that is assigned to the page. This value shows how good and trustworthy the page is. The higher the PA the easier it is to rank the page in the SERP. The value of the page is assigned out of 100 points. There is no absolute “Good” P. Your goal should just be to have a higher PA than that of your competitors.

How Does PA Help Increase Website Rank?

                Having a higher PA indicates that your web page is trusted by Google itself. It is proof that the information you provide is true and trustworthy.

                Page authority is scored on a logarithmic scale which makes it difficult to improve your score. All new pages start at a score of 1 and then move forward towards 100. The PA score relies heavily on backlinking and internal linking., while the DA (Domain Authority) Score depends on keywords, as well as backlinking. There are several websites out there which help you calculate and check your DA PA score for free.

How To Improve Website Rank Using PA?

                As discussed earlier, to improve the overall rank of your website, you need to start by optimizing individual pages. Although it may be a lengthy process to sit and optimize every single page, it is highly recommended and helpful in the long run. So here are a few tricks to help you learn how to optimize your website pages.

1.      How To Improve Your Site Ranking By Improving The Relevance Of Your Content

The content you put on your page matters. If you have relevant and reliable content, users will want to refer to your page for their queries. This builds trust in the user. If a user likes your content, they will want to refer to your content again and again, hence increasing your traffic.

2.      How To Improve Your Site Ranking By Improving Backlinks

The higher the backlinks the greater your PA score. And the greater your PA score, the higher your rank on the SERP. But just having 10,000 backlinks isn’t enough. These backlinks need to be created across different platforms and servers for better results.

3.      How To Improve Your Site Ranking By Improving The Quality Of Your Links

Just having a higher number of backlinks is not enough. The quality of these links also matters. The quality of your links depends on the DA PA score of the website that the backlink is on. The higher the DA PA Score of that website, the better the quality of your backlink. This means that you can’t just create a dummy website and then create thousands of backlinks through that.

4.      How To Improve Your Site Ranking By Improving and Optimizing Keywords

Your keywords are what will lead the traffic to your website through the SERP. If those aren’t optimized you will not be able to generate organic traffic through the SERP. Along with the keywords, your heading tags, the meta title and the meta description also influence how many people click on your website.

5.      How To Improve Your Site Ranking By Improving Loading Speed

If a user gets annoyed because of how long it takes to load your website, you risk losing a new customer. Having increased loading time also means that your bounce rate is higher. And this will harm your PA instead of improving it. So, you need to decrease your loading time. If the problem persists, try changing your server.

Conclusion

                In conclusion, everyone has to start somewhere, right? Taking small steps is what will make you good and even great at something. You can’t just become amazing at something without putting in any effort. Similarly, your website needs to start small and take small steps to improve to be able to come to the top.