How to advertise on Snapchat
- Navigate to Snap Ads Manager
- Decide what type of ad you want to create:
- Choose the goal of the ad you are going to make:
- Copy and paste the URL where you want to drive traffic. (If you import photos, you don't have to upload them yourself.)
- Choose a headline and a prompt:
- Choose your demographic based on gender, age, location, and – if you want – lifestyle.
How much does it cost to advertise on Snapchat?
Snapchat chat costs are kind of a “how long is a string” question. To give you a sense of different levels of investment, here are Snapchat's estimated daily average swipe-up rates for a week-long campaign targeting the above demographic investing $20 per day, $200 per day, and $2,000 per day.
Best practices for Snapchat ads
As with any type of ad campaign, it's important to be familiar with best practices before you start creating your own ads, especially if you want to maximize your budget.
Know your audience
As we mentioned at the top of the article, Snapchat is especially popular among those who are 18 to 24 years old. So the platform is best suited for the under-25 crowd. Make sure you also build your audiences from your Snapchat customer lists or lookalike audiences based on your Snapchat customers. How To Generate Traffic From Snapchat?
Define your business goals
Don't run Snapchat ads just to run Snapchat ads. Make sure you know what you hope your campaign will achieve. Otherwise, you have no way to develop a strategy and test it to see if it is successful. So make sure you know if you're trying to increase views of your videos, re-engage with your app users, increase traffic to your website, etc.
Test and optimize
Snapchat automatically optimizes your ads for the goals you select during setup. While your campaign is running, you can try A/B testing and keep track of things like which images are performing well and what times of day your audience is most receptive. Use this information to inform your tactics going forward.
Snapchat advertising includes some pretty robust analytics reports. From delivery stats to spend stats to conversion stats and everything in between, you'll know if your Snapchat ads have delivered the desired results. In addition, you get tips on how you can do better next time. Make sure you know how to use Snapchat Analytics before your campaign starts.
Not ready to commit your ad budget to Snapchat yet? Check out our posts for basic and advanced Snapchat marketing tactics.
Snapchat is one of the most popular apps, estimated to be used many times a day by its 319 million users.
Advertising on Snapchat is both effective and popular, thanks in large part to the app's popularity among younger audiences. Creating a Snapchat ad has become easier using the app's built-in Snap Publisher tool. However, it can be a lot to keep track of if you are not used to Snapchat as a communication platform. Therefore, it is an advantage if you get help with your Snapchat ads from a consultant or agency that specializes in Snapchat. We work with customized advertising on Snapchat, and can thus meet your needs.
In order for you to get the most out of Snapchat ads for businesses, it is good to get help from someone who knows the platform and knows how to best reach the target group you want. We help you get the most out of Snapchat and work to create content that works.
Ad formats on Snapchat
The ads on Snapchat are short, usually a maximum of ten seconds. This means that it is important to create content that fits that particular format. Often you can "link" the ad so that the user can swipe up to see more or get to a selected landing page. An agency with special expertise in Snapchat ads can help you create exactly the content that stands out and that users think is important. We can also help you create the right kind of content for the right target group.
There are different types of ads on Snapchat, from standard video ads to sponsored filters and lenses. There are also specific product ads, image ads, event ads, and what are called commercials.
In Snapchat's tool Ad Manager, it is possible to create both advertisements and campaigns and monitor how well these reach users. Basically, there are two ways to create ads in the tool: Instant Create and Advanced Create. In Instant Create, you can quickly create simpler ads, while Advanced Create allows for the more advanced settings in terms of budget, target group and display format.
Find the right target audience
When creating ad campaigns for Snapchat, you can choose whether the ad should appear directly in the Discover feed or between stories. You can also choose to target the ads geographically or to a certain target group.
Snapchat also gives you the opportunity to reach out to users who are similar to your existing customers, which Snapchat calls Lookalike Audiences. You can also upload your customer lists to reach customers who have already interacted with your company. In a similar way, you can also choose to reach customers who have interacted with your company's app or website.
With the help of a smart campaign, you can get more traffic to your website or webshop from your chosen target group. Snapchat ads give companies a unique opportunity to reach users in the age group under 30, where Snapchat as a platform is most popular.
Snapchat gives companies many opportunities to create advertising for different types of purposes, but it can be difficult to know which way is right to go and which choices are best for the current purpose and objective. Regardless of whether your company wants to create a completely new campaign, with content and format directly adapted for Snapchat, or if you want to make an ongoing campaign fit into the format, it can be good to use a consultant who is an expert on Snapchat Ads. In this way, you can get optimal results and create content that works for your chosen target group. We work with Snapchat as an advertising tool, and can therefore help you create ads, and content and run successful campaigns customized for the platform.