There are hundreds of agencies in the USA that claim to be the best at PPC. But how to determine who is fake among them? How to identify the right team of PPC experts to generate revenue? Before making the final decision to hire any PPC management company in USA, you should be aware of what is PPC agency all about, what sort of research you should do and the key factors you need to keep in mind while appointing an agency for your brand.
In this post, we will be discussing:
- What is a PPC agency;
- Parameters you should keep ready before hiring an agency
- Factors determining how to choose the right PPC agency for your brand
Here we go!
What is a PPC agency?
PPC aka Pay Per Click is a kind of paid online advertising where you pay whenever someone clicks on your ad. These ads are mostly run on search engines such as Google, and Bing, as well as on social media, Amazon, and on other websites across the web. It has various types and formats that can be utilized depending on the type of business by targeting relevant keywords and bidding.
Whereas a PPC Agency is a firm that helps businesses to manage their PPC campaigns with the help of PPC experts. These agencies offer various other services along with PPC like content, SEO, social media marketing, web design, etc. You can avail of PPC single-handedly or along with other services in several discounted packages. These packages may vary from agency to agency, location to location. While looking for the right PPC agency, you need to familiarize yourself with the different packages offered by different agencies and choose the best as per your budget.
Generally, when you plan to hire a PPC agency, you need to follow these:
- Do thorough research on your industry, competitors, target audience, and keywords;
- Keep a track of your previous campaigns and results;
- Develop campaign strategies you want to accomplish based on their research
- Design a rough sketch of the visual elements of your ads, content, etc.
Many agencies have created separate landing pages reflecting their pricing and packages that can be viewed by companies anytime while searching for the PPC agency. Luckily, in this digital era, it’s not hard to comping up with the list of qualified PPC agencies.
Factors: How to choose the right PPC agency in USA?
Wondering how to determine the agency you are going for is the right one or not? There are six factors that should be considered while choosing the right PPC agency in USA. These are:
Services
This is the most important factor that needs to be analyzed while considering a PPC agency. You need to be sure that the agency handles or offers everything you need for your PPC strategy or campaign. An ad needs content as per the guidelines, graphic design, etc. There are several agencies that only offer PPC services, nothing else, and ask you to provide your in-house sources to complete other tasks. This makes no sense! Hence, always look out for an agency that offers other digital marketing services as well such as Social media, Copywriting, SEO, etc. It will save you effort, money, and time.
Location
This is not applicable to everyone. There are some firms that have no objection to considering a geographic location in outsourcing services. Hiring a PPC agency via in-person meetings is more exciting than virtually. Though with digitalization and surprising pandemic scenarios, you can hire or stay connected with a PPC agency via emails, video calls, virtual meetings, phone calls, etc. and work together on PPC campaigns while making the most of it.
Industry Expertise
Expertise can’t be compromised when it comes to running ads on different ad platforms. Consider a PPC agency or expert who has worked with various brands in your industry or is aware of your niche. Having expertise will help your brand to stand out unique among your audience. Hire those who know things like regulations your industry follows, specific phrasing you consider, topics relevant for your audience and etc., and can take your PPC strategy to the next level.
Transparency
Whosoever you choose or where ever your agency is located, you should be aware of the practices they follow to get the results. That’s your right to know and understand the process. That’s called the transparency offered by the PPC agency. The first step starts with the rates they are offering. How much time they will be spending on your site? What will be the breakdown of spending on ads, and other services? Designated manager will be provided or not? After all, you don’t want surprises when it comes to billing. Right? Hence, keep certain things clear by discussing the future possibilities and asking them how they will be sending the outlines of your campaigns and results.
Pricing/Rates
When it comes to PPC, you always end up spending more on ads than planned. Especially, if you have no previous experience in handling PPC accounts. Hence, never spend more than your budget. Keep your budget and expectations clear with the agency. Ask for their pricing and what they can offer in your budget. Keep your agendas clear when it comes to money. Keep your statements clean so that you won’t spend more than your budget at any cost.
Reviews
Check out their previous work. Spend some time reading their reviews. Or try to connect with their old clients to get legit reviews and testimonials stating their performance and work ethics. You can also check out the reviews on third-party sites like Clutch, UpCity, G2, Trustpilot, etc.
Conclusion:
While hiring a PPC agency in USA, you need to feel confident while asking about their performances and comfortable sharing your requirements. You can’t shy in knowing each and every detail as your brand’s performance is depended on them. Seeking questions, knowing their past performances, looking for data and results, and keeping a tab on the process are the important parameters that would help you to make the right choice.
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