How to Create A Unique Brand Name?

How to Create A Unique Brand Name?
4 min read

How many brands can you name right now? If you are not Einstein, The number is in double figures, and yet you have encountered hundreds, if not thousands of brands in your life. If you are looking for business naming services, then Unboxfame is the best company to offer you the best services.

Yeah I know, Humans aren’t computers, we remember things that help us survive, that’s how our brains have evolved, then why on earth we will remember any brand name. The answer is we do not, we only remember the brand names which are very easy to pronounce, very simple to write and catchy enough to remember. So, first thing to remember is

Keep it Short and Simple

Apple—Short, simple, familiar, and easy to say.

Nike—Same thing

Google, Amazon, Coca-Cola, Samsung, Uber. These all are very easy to pronounce.

Same thing with countries, The simpler their names, the more people will list them when you ask them to name a few countries. Just ask a few people to list a few countries, and you will see the results are pretty much similar. Try it yourself : Just say the following names—America, China, Russia, Canada, Mexico. You see how easy it is to pronounce them. Let’s move on to more technical issues while choosing a brand name. If you need product naming services, then you can contact Unboxfame.

Trademark

So you have a name in mind that is short and simple, now if the name is good then there is a high chance it’s been trademarked. So check it up with your lawyer.

Read more:- How to Apply for Trademark Registration in the USA

Domain

Ideally, you need a domain name same as your brand name. For ex: Apple have apple.com, Google have google.com, Amazon have amazon.com. You get the idea, the extensions can be .com, .io, .net etc.

If you are not getting the domain, try another name, but if you are in love with the name, you can try a different extension or try to be creative like Alphabet Inc(Parent company of Google). If you are searching for brand name ideas for construction business, then Unboxfame is the company that can give you a wonderful name.

The domain alphabet.com is owned by BMW, and abc.com is owned by Disney. So, Alphabet didn’t change the name, instead they changed the approach and went with abc.xyz. So don’t just dump the name if .com is not available, try to be more creative.

Social Media Usernames

For consistency, and SEO optimization, it is recommended to have the same social media handle everywhere you exist online. So if your Brand name is Delta, your handle Should be @delta everywhere. But, it’s not 100% mandatory. If you are searching for descriptive brand names, we can provide you with the perfect name.

Recommendations

I would recommend working with a branding professional, because there is a lot more to choosing a great brand name like psychology, cultural and ethnic meaning and so on. Also, you will need that name to live visually through a logo. There are other things to consider like who are the target audience is, what products or services the brand will provide, where it is located, and is it distinctive enough from the competition. If you require a brand naming consultant, Unboxfame is the top-notch company that can provide you a name for product, app, business, startup.

Here is a tool that will help you to check availability. namecheckr.com(not sponored), I use it on a regular basis for my branding projects.

Conclusion

Creating a new brand name is a very exciting part in the life of the founder, It’s like naming your baby or pet. A name is timeless, isn’t it? So coming up with a great name will take some time and effort, but when you will see it, you will know you have found it. Ideally, Your audience should be able to remember your name and logo after a few brand interactions, and you should never have to change it in the future. Because your brand name will have brand equity, Same as Apple and Nike.

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Emma Mallan 2
Joined: 1 year ago
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