How to Create an Engaging Real Estate Video

4 min read
13 November 2022

Video content has quickly become one of the most effective ways to reach your audience and sell your product or service. While there are several types of video that you can use in your marketing strategy, such as explainer videos, animated videos, and real estate videos, the video format that’s been getting the most traction lately is the real estate video. But why? This article will explain why using real estate videos in your marketing strategy can be so effective, how to create an engaging real estate video, and how you can use real estate videos to sell more houses faster than ever before.

The Benefits of Adding a Real Estate Video

Adding a video is a great way to give potential buyers the chance to explore your home before they make their decision. It’s also a good idea if you have an open house, or if you’re selling your home privately and want to show it off. And, these days, there are some very easy ways you can create your own real estate videos using apps like Blink Plus. Blink Plus is so easy-to-use that anyone who has ever used a smartphone can use it without any training. And the best part is that it will save hours of work for agents by creating beautiful videos in minutes!

How to Get Started with Real Estate Videos

Real estate videos are the perfect way to showcase your listings. In order for it to be effective, you need to get a little creative with your angles and editing. Blink Plus is a great way to start if you're not sure where to begin. Simply pair your smartphone camera with Blink's wireless video transmitter (sold separately) to record up to one hour of HD footage at a time.

What’s unique about Blink Plus? Unlike other video cameras on the market that require charging or plugging in before use, Blink Plus offers unlimited recording time thanks to its removable battery pack. With over six hours of continuous shooting, this is one camera you don't have to worry about running out of juice while filming!

Blink also offers different accessories that can enhance any shoot such as clip-on microphones and light attachments so you can film anywhere without having to carry heavy equipment around or rely on natural light.

What to Include in Your Real Estate Video

A real estate video can be the difference between selling your home and not. It can let buyers see what they might not otherwise be able to in person, from the layout of the floor plan and all its amenities, to the landscaping and neighborhood. A great real estate video doesn't just have images of the home but also tells a story about why it's perfect for you. With Blink Plus and a few easy steps, you'll create a professional-looking video that will showcase your listing in style.

Choose what footage you want your video to include: shots of exterior and interior spaces, or just one or the other. You may also want to include footage of some or all of your favorite features inside and out.

Tips for Creating an Engaging Real Estate Video

Create a great real estate video for your listing.

  1. Get a high-quality camera (such as the Blink Plus).
  2. Choose a location that's well lit and has lots of natural light coming in.
  3. Keep the background simple, with nothing distracting from the main features of your home.
  4. Find interesting angles and shoot from different perspectives (from above, below, or at eye level).
  5. Be sure to include all the rooms in your house and show off any unique features that set it apart from other listings in your price range and neighborhood
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