Making an impactful packshot requires the same photography skills required of product photos. Framing styles, reducing visual noise and selecting an eye-catching backdrop are essential in delivering top-quality results.
Discover how to shoot white backgrounds, photograph reflective surfaces and manage unwanted reflections in gloss surfaces in this comprehensive course on product photography.
Background
Packshots should typically be taken against a white background to keep the product as the focal point, though you could add props or use colored backgrounds for greater visual interest.
Your choice of background will depend on the kind of message and use you intend for your photos, such as using them for e-commerce or packshots. A plain background ensures products appear correctly displayed online.
If you want to use your packshots for print advertising, PhotoRobot provides advanced post-production tools for background removal and surface retouching that align with your brand style guide. Additionally, automatic background removal and surface retouching tools are also available for your convenience.
Lighting
Packshot photography requires even lighting to effectively show the shape and texture of a product while preventing reflections on shiny surfaces. Proper illumination also gives images an expert appearance.
E-commerce shots require a white backdrop as a standard; however, you may use other light colors if desired. Furthermore, you will require a stable flat table on which to display your product.
softwares often opt for medium or high resolution cameras when taking images, since higher resolution may reveal any irregularities or shortcomings in the product.
Props
Props are essential when planning for a packshot photography session, in order to maintain professional and clean images and to highlight your product in every shot. Use them sparingly as props may create visual noise that detract from what should be the focus of each image.
A great packshot software should understand product types and know how to frame, light, and set their photographs accordingly. Additionally, they know which angles best represent the product as well as edit them to create customer-appealing images - something eCommerce platforms will find especially valuable.
Angles
Packshot photography should accurately represent a product. The goal is to encourage a purchase decision without misleading customers; hence the focus should remain on product and its packaging instead of lifestyle shots or artistic expressions.
Packshot sessions must include multiple angles to enable consumers to explore and understand your product - its dimensions, form and colors should all be explored by shoppers.
Other than showcasing physical products from their front angle, other angles such as back views or profile shots can help highlight key details like ingredients or warnings. Close-up shots may also serve to show fine craftsmanship or intricate detailing.
Colors
Packshots are an invaluable asset to sales and marketing teams in e-commerce businesses. It enables them to effectively showcase product designs, labels, and all relevant details required by shoppers; plus it helps reduce return rates by accurately representing its features to consumers.
As with other forms of product photography, packshots leave little room for artistic interpretation; rather, they should reflect the colors and forms of the product exactly as seen in real life.
Professional softwares possess in-depth knowledge of each product type, and can create images suitable for different e-commerce platforms. Furthermore, these softwares can retouch images to improve quality - whether by correcting colors or eliminating distracting elements - further increasing conversion rates.
Text
Packshot photography is used in online retail to present products in their actual state, complete with packaging and labeling. This type of imagery allows customers to make more informed purchasing decisions while increasing credibility of an online shop by giving assurance to consumers that they are purchasing genuine items.
An appealing packshot photo creates a positive first impression for customers while providing them with peace of mind. Furthermore, people often share these photos on social media, driving sales and creating an excellent brand image. Furthermore, such pictures reveal expertise and consistency for any business - thus justifying its investment for them.
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