Building a long-term, healthy connection with your clients requires active engagement with them. While we normally focus on business-related issues like offers and discounts, little yet personal actions like wishing them a happy birthday may have a major impact on how your prospects and clients see you.
People like being recognized and remembered on significant occasions. That is why you should not pass up an opportunity to build consumer relationships by failing to send them a birthday greeting. Birthday message for client is quite prevalent these days (Facebook even lets you send them in one click). A generic birthday wish may be perceived as mechanical or disingenuous, especially if it comes from a stranger.
How To Write An Outstanding Birthday Message For A Client
Generic birthday notes for clients typically bring little value beyond informing them that you exist. Such communications may even be interpreted as an opportunity to reconnect with them and sell them something. Well-crafted, personalized birthday notes, on the other hand, demonstrate to your clients that you care about them, therefore improving your personal and professional connection. Here are some pointers for creating memorable birthday messages.
Personalize A Birthday Message For A Client
Personalization is a terrific way to make people feel valued, and it means a lot when it comes to birthday wishes. Most individuals would type (or copy and paste) the same dull "Happy Birthday!" message, so adding a personal touch will set you apart from the crowd.
Include the client's name in the message, preferably coupled with some personal references such as the names of their spouse and children, pets, or favorite cuisines. This background will demonstrate that they are more than simply a consumer.
If it's a very noteworthy occasion, like their 50th birthday, you can include a reference to their age; however, be sure it's allowed, as certain individuals or cultures may not think this appropriate. Emojis may also make your wishes more colorful and enjoyable.
Send The Birthday Message To The Client Through The Appropriate Channel
Sending the message through the proper route is critical for achieving maximum effect. When it comes to receiving and sending texts, everyone has various preferences. Some people favor messaging programs like WhatsApp, iMessage, and SMS, but others prefer emails and social network messaging.
Before sending a birthday greeting, consider where you've previously communicated as well as your client's message preferences. You shouldn't send a birthday message to folks who seldom check their email inboxes or who have only interacted with you on WhatsApp so far. They may never know you wished them a happy birthday. Commenting on social networking sites such as Facebook or LinkedIn, on the other hand, may make them seem as if you wanted them because the app informed you of their birthday or you saw others do it earlier.
Delivering a birthday greeting over several channels is a nice concept, but it makes more sense to the receivers if they receive the message first through their preferred channels. It makes them feel good.
Depending on your connection, sending a handwritten letter by physical mail can also be a nice touch, especially if it is accompanied by a modest gift. Although individuals do not utilize physical mail as often as they used to, many still like getting unique letters in this manner. Just be sure to send it out a day or two ahead of time so the letter reaches you on time.
Send The Birthday Message To The Client At The Appropriate Moment
When it comes to birthdays, time is everything, and incorrect timing can render a message completely worthless. When is the ideal time to send a birthday greeting? People enjoy getting birthday greetings from friends and family as soon as their special day arrives.
Sending birthday greetings at midnight, on the other hand, may appear odd if your connection with your customer is solely professional. Early office hours or during lunchtime may be ideal.
Usually, sending a birthday greeting after 6 p.m. is a terrible idea. It may give your consumers the impression that you forgot about them or that they aren't your priority.
How To Manage Scalable Personalized Client Relationships
Birthday greetings are only a small component of the intricate customer relationship management process. If you just have a few clients, you should be able to manage important dates and individualized contact with them manually.
However, if you have a large number of clients to handle, you may find yourself spending a lot of time and effort just keeping track of them and their major milestones. CRMs, for example, can be useful in this situation.
Conclusion
Birthday greetings are an excellent approach to showing your consumers that you genuinely care about them. Don't waste an opportunity to strengthen your friendship by sending a bland and uninteresting message. Investing extra time in getting to know your clientele will help you develop outstanding, personalized messaging. When you see the results, you won't regret the time you put into it.
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