The world today revolves around technology, and the digital marketing landscape is one with a lot of potential. When used properly by businesses, digital marketing can be an extremely successful strategy to gain new customers while retaining old ones. In this aspect, video has become an engaging and compelling medium for digital marketing, and has the potential to make any business go viral.
But one essential element that often goes overlooked when it comes to video is the audio quality. Even when you have a video that is spectacular in terms of visuals, poor audio has the potential to completely ruin it. Enhancing audio quality is a must when you’re looking to create stunning and engaging digital marketing videos that your audience can resonate with. Keep reading to find out different techniques you can use to enhance audio quality:
Why Does Audio Quality Matter?
There’s no denying that clear, crisp audio can make any digital marketing video more interactive and engaging for the audience to watch. It heightens the overall viewing experience, and this can make a significant difference in whether the audience chooses to skip or continue watching the video. Poor audio quality can also negatively affect your business, as your target demographic may feel like you’re not making enough of an effort to maintain a minimum standard when engaging with them. It also enables better accessibility for people with impairments, enabling a wider reach for your videos.
Maintaining a reputable brand that boasts of credibility, and trust can be challenging, and ultimately, your digital marketing videos will be a reflection of what your business is about. Put your best foot forward to remain memorable for your audience by focusing on not just the visuals, but the audio quality too.
Using Better Equipment
The basic foundation for good audio quality lies in the equipment that you are using. From high-quality microphones to audio recorders, there are many options available today in the market when you’re ready to improve your audio quality. Even using something as simple as a USB microphone instead of a built-in PC microphone (as some of them can be inferior in quality) can make a huge difference in the audio quality of your videos.
If you are lacking the budget to invest in high-quality equipment, it might be worthwhile to check whether it’s available for rent. It can allow you to save costs while improving the audio quality of your videos.
Optimizing the Recording Environment
Good equipment and software can only go so far when you’re not maintaining a good environment for your audio recording processes. Make sure that the location where you’re recording audio doesn’t have excessive background noise, and is as quiet as possible. Look into soundproofing the room beforehand to minimize echo and reverberation, since this can make the post-production editing process easier and quicker. You can use foam, blankets, carpets, and rugs to soundproof as well.
Maintain a consistent distance from the microphone while recording to make sure the volume remains the same. You want to make sure that you’re not touching or handling the microphone too much during the recording process, as it can impact the final audio.
Utilizing Software
Post-production processes matter a lot when you want to achieve the best-sounding audio possible. Using audio isolation software or other post-production audio software for clear audio. Advanced tools that are available in audio-editing software can also ensure that you have a variety of options on how to optimize your audio better for your digital marketing videos.
Use features like equalization to adjust frequencies, and audio isolation to dim out frequencies that are distorting the original audio. Any other imperfections or variables that couldn’t be controlled during the audio production process can usually be edited at this stage. You can even adjust volumes and frequencies to optimize the listening experience for your audience.
Include Sound Effects and Music
When you want to add that extra oomph to your audio, including sound effects and music is a great way to do exactly that. The right sound effects can greatly enhance certain visual elements of your video. For the most impact, you will need to make sure that the audio and visuals are cohesive with each other.
If you’re considering adding background music as well, the selection needs to be done carefully. You can’t choose background music that overpowers any other audio you have in the video, or the visual elements of the video. Your audience will need to concentrate on the product or message of the video, and loud background music can distract them. If you don’t have the budget to look into paid background music, you can narrow down your search by looking for royalty-free music or music with a creative commons license.
Enhance Audio for Different Devices
Once you’re done with the basic editing and have combined the video and audio together, you need to check if it's working perfectly on all devices. Many devices have specific audio settings, which can make high frequencies less clear during playback, along with other audio distortions. Try checking the audio with the video on a desktop computer, a smartphone, a TV, and a tablet to make sure it sounds exactly how you want it.
You will need to pay special attention to clarity and balance of frequencies during the playback to make sure that it sounds cohesive and clear. This can help you deliver the ideal experience to your audience.
Conclusion: Make Little Investments for Big Results
When it comes to enhancing audio quality in digital marketing videos, there are many ways to go about it. But, you have to commit yourself to investing a bit of time, effort, and resources to get good-quality audio that complements your digital marketing efforts. It’s important to remember that good-quality audio ultimately enhances the overall quality of your digital marketing videos, and has the potential to convert interested customers.
A successful digital marketing campaign requires stunning visuals and audio to remain memorable for your audience. Try out these methods today to enhance the audio quality of your marketing videos and see the difference for yourself!
Image source: https://www.pexels.com/photo/low-angle-view-of-lighting-equipment-on-shelf-257904/
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