How to Get Solar Leads with Facebook Ads

Solar leads are created by people who have shown an interest in the solar business. Leads can be created from several Marketing sources. These include search engines, a click on a Google ad, a click on your website, etc. Without lead generation, a business will not make anywhere near the kind of sales that it deserves. The good news is that there is a whole range of areas to do the sort of marketing that will result in lead generation using solar Facebook ads strategies, and one of them is social media.

Social Media

Most businesses are using social media these days; it is a fantastic source of free marketing and is capable of creating a great number of leads. If you are not using social media marketing yet, then you need to catch up. You can guarantee that your competition is and that you are missing out on a lot of leads as a result. It helps if you have a presence on a variety of platforms suitable to your audience. For Solar, you need a presence on Instagram, Twitter, Linkedin, and Facebook.

Creating Solar Leads Using Facebook

Facebook has an extremely large customer base. It is about a quarter of the global population at around 2 billion users. This is a lot of people. Facebook has a business account profile setting you can create, and this account can create lead generation for solar ads embedded within it. These ads have the functionality of allowing customers to sign up for a particular offer, like Solar panels, without having to click off of Facebook. This is essential for a positive customer experience and allows you to capture the desired data at the same time 

So How Do You Create a Facebook Ad

• The Campaign - The first thing you need to do is create a new campaign. Within this option, you can click the Lead generation objective. This takes you to the area to create your brand-new lead ad.
• The Target Audience - Once you are in the lead ad section, you can select your target audience. This is very important, as you will not want to send ads out to everyone. So, you can target the people in the parameters that you desire. These include location, demographics, interests, and behaviors. When it comes to solar energy, you can target areas that receive lots and lots of Sunshine and people who have already expressed some interest in solar panels with the ability to pay for solar panels and installation.
• Create Your Ad - then you can get on with the nitty-gritty of creating the ad. You'll need a snazzy headline that draws the appropriate attention. You also need to add a high-quality image or video. Both need to entice your audience, tempting them to complete your form.
• The Call to Action - This is the actual lead generation part, so it's essential - what is your call to action to fill out a form, to get a free quote, etc? Make sure it is clear and simple so that you get as many leads as you possibly can.