As a commercial interior designer, you know that the interior of your clients' businesses are often an extension of their brand. But how can you incorporate your commercial interior design skills into your business without having to hire an additional employee?
The answer is simple: by doing everything yourself. While this may sound like a lot of work, it's really not that bad when you break it down into small chunks. In fact, if you follow these steps we outlined below, incorporating commercial interior design into your business will be much easier than ever before!
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Start with the mission statement.
The first step in incorporating commercial interior design into your business is to establish your company's values. This can be done by creating a mission statement and then developing a design plan based on these materials and resources.
Having a clear idea of who you are will help you make decisions about how your company wants to present itself. This can be done by developing a mission statement that describes the purpose and values of your business in one sentence.
Create a list of your company's values.
Before you can create a list of company values, you must first determine what those values are. Values are the things that are important to your business and its employees. They may be expressed as a list of words or phrases, such as "honesty" and "integrity."
The important thing is that these words reflect what's important to your company--not borrowed from others. For example, if one of our clients is an insurance company with a reputation for being honest and fair with its customers, then honesty would be an excellent value for us to use when designing their space (and vice versa).
Create a list of your business goals.
The first step in creating an interior design plan for your business is to create a list of goals. This can be done using the SMART goal setting method:
- Specific - What do you want to achieve? (e.g., increase revenue by 10% in one year)
- Measurable - How will you know when it's accomplished? (e.g., track sales per square foot)
- Achievable - Is this goal realistic given your current resources and capabilities? (e.g., no.)
- Relevant - How does this goal align with the overall mission and vision of my company? Do I even care about increasing revenue or customer satisfaction if those things don't help me achieve my bigger picture objectives like employee retention or increased brand awareness among millennials?
- Time-bound - When do I expect this goal will be completed by (if at all)?
Develop a design plan using these materials and resources.
Once you have developed a list of goals, it's time to develop a design plan. This means determining what your business needs and wants from its commercial interior design project. You can do this by asking yourself some questions:
Who will be using the space? What are their goals and objectives? What kind of furniture or equipment will they need in order for them to achieve those goals and objectives?
How big is the space and what does it look like now (e.g., boring office cubicles)? Do we want to keep most everything as-is, or can we afford to change things up a bit and give our employees something more exciting than stale white walls and gray carpeting? Is there an area where we could add some natural light or open up some walls between departments so everyone feels less isolated from each other?
Conclusion
With the right commercial interior design, your business can make a great first impression on customers. It's important to remember that you don't need to spend a lot of money on this type of project. You just need smart ideas and some creativity!
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