How to Make your Digital Marketing More Inclusive

In today's marketing world, diversity and inclusion have become increasingly important considerations for brands and employers. Many are recognizing the importance of holding themselves accountable and putting genuine measures in place to create more inclusive environments. One area that is often overlooked when it comes to accessibility is digital accessibility. While it is essential to ensure that websites and digital platforms are accessible to those with disabilities such as sight or hearing loss, there is another group that needs consideration: neurodivergent people. Advertising companies can help businesses that are trying to be more inclusive with their advertising campaigns that are for everyone.

Neurodivergent people include those with conditions such as autism, ADHD, dyslexia, and Tourette's syndrome. These individuals process information differently from the neurotypical population, which can affect their experience of navigating online. They may struggle with sensory overload, have difficulty processing large amounts of text, or find it challenging to filter out irrelevant information. This can make it challenging for them to access and engage with digital content.

Steps That Can Be Taken For Inclusivity

Understand the needs of neurodivergent people: The first step in creating more inclusive digital platforms is to understand the needs of neurodivergent people. This can involve consulting with experts or organizations that specialize in working with this population. By gaining a deeper understanding of their needs, brands, and employers can ensure that their digital platforms are designed to be accessible to everyone. Marketing is also another topic that needs to be more inclusive nowadays, marketing companies in Dubai are ready to help businesses achieve this mindset in their marketing efforts too.

Simplify website design: Websites that are cluttered or have too much visual stimulation can be overwhelming for neurodivergent individuals. To make websites more accessible, brands and employers can simplify the design, use clear language, and minimize visual distractions. This can help to make the content more manageable and easier to navigate. Digital agencies Dubai can help with creating simpler and plainer websites.

Provide alternative formats: Providing alternative formats such as audio or video can be beneficial for neurodivergent individuals who struggle with large amounts of text. This can include providing transcripts for videos or using text-to-speech software to convert written content into an audio format.

Use inclusive language: Brands and employers should also be mindful of the language they use on their digital platforms. This includes avoiding jargon, using simple language, and being inclusive in their language. They should also ensure that their content is written in a way that is accessible to individuals with reading difficulties.

Make Your Messaging Plain, Simple and to The Point

Accessibility: Not everyone has the same level of education or vocabulary. Using complex language or jargon can make it difficult for some people to understand your message. Plain, simple messaging ensures that your message is accessible to everyone, regardless of their educational background.

Inclusivity: Using plain, simple language can help to create a more inclusive environment. It ensures that your message is not exclusive to a specific group of people, and it shows that you value and respect everyone's unique backgrounds and abilities.

Clarity: Plain, simple messaging is also essential for clarity. It ensures that your message is easily understood and that there is no confusion or misunderstanding. This is particularly important when communicating important information, such as safety instructions or legal notices.

Here are some tips for creating plain, simple messaging:

Use everyday language: Avoid using jargon or technical terms that may be unfamiliar to your audience. Instead, use everyday language that everyone can understand.

Keep it short and sweet: Try to keep your message as concise as possible. Long-winded messages can be overwhelming and confusing, making it harder for people to understand.

Be direct: Get straight to the point. Avoid beating around the bush or using vague language that may be misinterpreted.

Use visuals: Visuals can help to reinforce your message and make it easier to understand. Use images or videos to complement your messaging where appropriate.