How to scale guest blogging and build more links

You try to post more and more guest blogs to get more links and up your SEO game. You played by the rules and followed every tactic to squeeze out as many guest blogs as possible. But despite all your efforts, the results remain disappointing. What is happening?

The problem is your process.

Many businesses fail to get a decent return on guest blogging because their process is not optimized for blogging at scale. It is too slow to provide real returns in an aggressively competitive space.

So, in this guide, we're going to help you crack the code for scaling your guest blogging efforts. Stay with us until the end for three actionable tips to help you make this link building tactic work.

What is a guest blog?

Guest blogging is an off-page. SEO tactic where brands and individuals post a blog under their own name on a third-party website as a guest author/correspondent.

Guest blogging websites allow authors to post links to their websites or portfolios. It helps in link building for SEO. A blog published on a reputable website can also build more credibility for the author and their brand.

Also, by hosting guest blogs, websites can publish high-quality content to educate their audience, rank for certain keywords, and get good traffic. Thus, it is a win-win for both parties.

4 Key Benefits of Guest Blogging You Can't Ignore

Guest blogging is more than just a link building technique. Once you get the hang of it, you can get a lot out of guest blogging. Let's take a look at four of the most important benefits of guest blogging:

1. Building ideological leadership

Guest blogging on a reputable website in your industry is a surefire way to share your knowledge and build thought leadership. Your blog showcases your knowledge, educates your readers, and makes the case for your brand, giving people enough reason to trust you.

Blogger and startup consultant Dayam Ali has built his leadership by publishing original, insightful content in leading industry publications such as HubSpot, Outbrain, G2.

He explains growth marketing and digital entrepreneurship to an audience of internet entrepreneurs and has published over 80 blogs in leading publications.

2. Generate referral traffic

Guest blogging can also help increase traffic to your website and double your inbound marketing on a sustainable basis. You can organically include a link to your blog or company website in a guest blog. That way, when readers come to this blog, they can easily be redirected to your website.

A list or top post can generate referral traffic for brands, as in this post showcasing the best social media analytics tools. This traffic includes most people who are looking for a specific solution and intend to buy. Referral traffic can also bring direct business with such content.

3. Get backlinks to your blog

The most obvious benefit of guest blogging is the increase in backlinks. The more guest blogs you post, the more domains linking to your site you earn, increasing your domain Authority , traffic and search rankings.

4. Maximization of brand recognition

After all, guest blogging expands your reach to a new audience that didn't know you existed. When you blog on a third-party website, its readers learn about you and your business. A quality blog will also create a strong brand impression and drive more people to your site.

How to create a guest blog? Step-by-step instructions in 6 steps

With all these benefits, guest blogging can seem like a jackpot for content marketing and SEO success. But really, your guest blogging efforts won't produce any of these results if you don't have a solid process in place to effectively create and publish content.

We've outlined a 6-step process to make guest blogging work for you and achieve repeatable success.

1. Make a list of sites for which you want to write articles

Before submitting guest blogging proposals, you need to be clear about where to publish those posts. Here are some factors to consider when making a list of the best blogging websites:

• Relevance : How relevant is the site to your niche?
• Authority : What is the authority of the site's domain?
• Traffic : How many visitors does the site get each month?
• Trust Flow: How much do search engines trust this site?

Also, consider your goals when guest blogging. Do you want to promote your Shopify Store  ? Or do you want to build authority for a brand new blog ? Choose the sites that best suit your goals.

Now let's look at three key ways to find good guest blogging sites.

Research sites looking for contributors

You can start by looking for websites that accept guest blogs or are looking for contributors. The easiest way to do this is with a simple Google search for the keywords like:

• Write for us + "your niche"
• Guest blog + "own niche"
• "your niche" + write a guest post
• "your niche" + become a guest blogger
• "your niche" + submit an article
• Guest author "Your Niche"

Here's an example of how it works. We searched for the term "write for us + technology" and found all these websites that accept pitches from guest writers in the technology niche.

Find lists of popular guest blogging sites

You can also use the shortcut and find lists of popular blogging sites. These lists typically consist of 100-300 sites with good domain rankings and search engine authority from various niches. Here are three great lists of guest blogging sites:

• 150+ sites to guest post in 2022
• The Ultimate List of 200+ Guest Posting Sites and Blogs for 2022
• 350 Free Guest Posting Sites to Guest Post in 2022 [Checked List]

Filter these lists by the four criteria we've discussed to find the perfect guest blogging sites for your business.

Reverse-engineering your competitors' guest posts

If you want to guest blog on reputable websites and get an edge over your competition, try reverse engineering their guest blogs. It's simple - you need to see what they've posted, create more compelling content and outrank them on the same sites. Here's how to do it:

• Find your competitors : Use a list of your most relevant keywords (create one with keywords finder) and find websites that are ranking first for multiple keywords. These are the main competitors you want to go after.

• Check Competitor Link Profiles : Conduct an audit of the backlink type of these competitors. backlink checker will do all the hard work for you to compile a list of backlinks that work for your competitors. You can also save this list of links as favorites.

• Build Backlinks : This list is your opportunity to submit, publish and get ahead of the competition. You can start applying to potential websites to get backlinks.

Work with influencers

Blogging influencers can help you get quality links and increase your domain authority. These authorities work with many brands and have a decent network that you can tap into to guest blog on a large scale.

What's more, you can partner with influencers to write these blogs on your behalf and build more credibility for your business.

2. Find the right contact person for pitching

Once you've made a list of websites you want to blog for, it's time to find someone to pitch your idea to. This is tricky because you don't always know who is the best person to send an idea to, and if you send it to the wrong person, it can reduce your chances of getting a response.

So, follow any of these steps to get the right contact for your presentation:

• Find the "Write for us" page or the guest blogger guide on the site to get a pitching email

Here is an example of guest posting recommendations from A ONE SOL.

• Search for company information on LinkedIn and search for positions such as Head of Marketing, Content Manager or Content Manager; then export those leads from LinkedIn Sales Navigator.

Here's what you'll get if you filter company employees by a specific department, such as marketing

• Use tools like Hunter or Snow to find the right email addresses for these leads

They provide a list of email addresses available for any company domain and you can choose the right email address to send your pitch to

3. Identify a strong topic and content angle

For the next step, you need to choose a good topic that matches your expertise and is relevant to the target audience of the guest site. You can find a strong topic:

• Identify keywords that have not yet been covered сайтомusing ключове слово site: website.com, and see what content already exists (eg site:aonesol.com "guest blogs").
• Look for custom content for the website, such as testimonials or social media posts with lots of likes and comments
• Pick a hot topic in the news and add your own perspective to create an original topic

For example, if you are applying for a digital marketing brand, research topics related e-commerce marketing with high traffic potential.

Your ideal topic should match your expertise and have good traffic potential. It should also resonate with the website's target audience to maximize visibility and drive traffic to your site.

4. Prepare and send a personalized pitch

So, you know where, to whom, and what you want to offer for your guest blogging opportunity. Now that things start to get real - you have to write the actual presentation.

A compelling pitch shows the recipient that you've done your homework on their company and have something of value to offer. Here are some proven best practices to help you craft a brilliant guest blog pitch and increase your chances of getting a response:

• Use LinkedIn and Cold Email: Warm up your prospects on LinkedIn and send them an offer directly on LinkedIn or via cold email. Make sure they recognize you so your message doesn't seem too random for them to ignore.
• Check your email: If you are sending a cold email, maintain the sender's reputation by check your emails. This will help prevent your email delivery rate from dropping, reduce the number of bounces, and maintain a good level of engagement.
• Personalize your email newsletter: Instead of reusing the same template for every recipient, add a personal touch and show your potential customers that you know them. Personalize your email to stand out from the crowd and tell your recipients that you made an effort to learn more about them.

Here's a great pitching template:

My name is [your name] and I work for [position] at [name of your company or website].

I am reaching out to you because I am a huge fan of your blog and your [Article Title] really resonated with me because [Reason].

I have some really interesting content ideas that I strongly believe would be perfect for [Blog Name]'s audience.

I can send you the topics I have in mind if you are still open to new guest authors.

Should I send them?

Thank you for your time and I look forward to cooperation.

• Create a video pitch: Video pitches are another great way to make a strong impression on your potential partners. Make a short video to highlight what you can offer as a guest member and how they will benefit.

Adding personalized videos to regular emails can help your outreach campaign achieve better results, grab potential partners' attention faster, and give your outreach campaign a human touch.

Don't forget to keep in touch with the recipients to increase your chances of getting a response. They may be too busy to check your offer, or they may have trouble delivering the email. A few return calls can make a big difference to you.

5. Write a guest post

Now it's time for you to work on creating a powerful blog. Use this handy checklist to make sure everything is in order before submitting your blog:

• Include appropriate internal links to the host site
• Add key links to your site and send people down the sales funnel
• Check the guest blog rules to make sure nothing is missing from your blog
• Optimize your blog for search and link to authoritative sources to get good traffic
• Convert word files with google docs to present your blog in the format you need

Remember: blogging is only the first step. You must revise and improve it to ensure good search rankings for months and years.

Pro Tip: Include links to potential publishers where you want to publish your next guest post. Then use this blog as a starting point for your presentation.

6. Submit your post and get published

Editors and content managers usually have a lot of work to do. This can make it difficult to keep track of each guest post request and respond in a timely manner. If you have submitted a blog for consideration and are still waiting for a response from the editor, please contact them.

Make your follow-up messages polite. Also, try to space these follow-up messages so they don't appear spammed to the recipient.

How to scale your guest blogging efforts and build more links

We've revealed an airtight guest blogging process that will help you achieve all of your goals. But here's the catch: How can you scale this process to maximize ROI?

Let's take a look at three game-changing tips to optimize and scale your guest blogging efforts.

1. Create an effective team of guest bloggers

If you want to scale your guest blogging process, know that you can't do it all by yourself. Get more people involved to delegate different responsibilities and work seamlessly with your dream team. You will need to hire:

• Content manager
• Expert in information and educational work
• Writers and editors

Use any project management tools like  to create a seamless process and increase the efficiency of your team.

2. Outsource some of the writing

Another proven way to scale your guest posting strategy is to outsource content creation. Hire freelance writers or work with a content writing company to create high-quality, optimized blogs while you take care of finding relevant websites and sending pitching offers.

Remember to create a review and approval process so that the authors/author team fully understand your expectations and meet the quality criteria.

Automation of the lever for lifting heavy loads

In addition to email, you can also use LinkedIn tools to collect leads, personalize your pitch, create message sequences, and track performance and responses.

Simply put, automation can speed up the most time-consuming part of the guest blogging process: reaching your audience. So, put your efforts on autopilot and reach out to a wide audience to find the best opportunities.

Take your guest blogging to new heights

Guest blogging does not guarantee instant success in search results. You have to do this at scale with consistency to see any tangible results. This is exactly where companies stumble - by not optimizing their guest blogging process for scalability and consistency.

Fortunately, you don't have to go far to find the right process. We've created this comprehensive guide to help you scale guest blogging and get great results.