How to Sell Machinery and Equipment

How to Sell Machinery and Equipment
4 min read
22 July 2023

Retaining unnecessary machinery and equipment can be inefficient and costly for businesses. Sell machinery can generate funds to put back into your bottom line or pay for upgrades.

Going it alone means taking on all costs related to preparation, storage, marketing, insurance and inspections as well as any sales taxes that may apply on sales.

Know the Market Value

Companies looking to sell equipment had previously had to rely on classified advertisements or contact end users directly; but with the Internet now at hand, websites such as Machinery Trader and Fleet Up Marketplace enable businesses to market their equipment more broadly.

Remember when selling a machine that its price will depend on who buys it; some brands retain value better than others, and features or attachments can affect pricing significantly.

Professional used machinery dealers can assist you in assessing the true market value of your equipment. They will consider its condition, comparable machines currently on offer and any auction sales in order to arrive at an accurate assessment of its worth.

Do Your Homework

As a business, it's likely you've amassed professional machinery and equipment that's no longer serving its purpose. Storing this machinery consumes valuable storage space while being costly - selling off this equipment is an effective way to free up both space and funds for other investments in your company.

When selling machinery, several tips can help ensure you receive the maximum price for it. These include conducting thorough research, cleaning the equipment thoroughly and taking photos that show it in its best light.

Reaching out to past buyers can also be useful; by cultivating relationships you may lead to future sales. Furthermore, don't forget about taxes; selling machinery could incur capital gains tax liabilities.

Inspect the Machines

Use of proper inspection procedures can save money both short- and long-term by preventing production errors and decreasing downtime/replacement costs for machinery.

General machine cleanliness can help identify potential issues like oil leaks or process contamination. A machine with less product accumulation will likely have more reliable lubrication and optimal operation, providing increased uptime and reduced downtime.

Photographing equipment can help identify damage or wear and tear quickly and accurately, and note its use; for instance, certain environments could accelerate wear-and-tear more than others; for instance sand machines wear out undercarriages quicker than waste/demolition equipment.

Take Photos and Videos

As well as offering thorough product details, pictures of high quality are an invaluable asset when selling machinery. Buyers want to see their prospective purchases before they purchase them - clear photos will make your listing stand out amongst the competition and are far more likely to attract potential customers.

Capture both wide shots that show the entire machine as well as closeups of its components and parts, including close-ups of key features like its engine, undercarriage, tracks or wheels and VIN/serial numbers. Don't forget the interior and seat of the cab; any accessories or attachments included with it; as well as its engine, undercarriage, tracks/wheels and VIN/serial number for reference.

Take some shots that show your equipment being used if possible, to help buyers understand how it functions and what benefits it can bring them. It will also reassure buyers that they are purchasing functioning machinery.

Get the Best Price

Companies will only get a satisfactory return on their machinery investment by selling at the appropriate price, so it is imperative for businesses to consult an appraiser in establishing the fair market value of their equipment before selling it.

An appraiser can assist companies in selling equipment at the optimal price while also mitigating tax liabilities, so money saved can be reinvested back into their business rather than sitting idle and depreciating in value.

Locating the lowest price on heavy machinery can be challenging. There are various strategies you can employ in order to secure the best value, but the fastest and easiest is working with an equipment dealer or broker who can quickly close deals.

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