Improve visibility Increasing visibility with signage seems simple, but many companies often need to do it right. The trick is: Place the sign in a conspicuous place.
It's obvious.
Still, many companies need to show the best signs. Placing your logo outside your store or business is only sometimes enough. There should be conspicuous and clear signage, such as sales or notices.
As for the neon sign, if your shop has a storefront, you can also hang it on the wall that you can see through the window outside or hang it from the ceiling as a window display. It arouses. Even if they don't get in right away, they may associate your store or business with its visible signage and remember it better for next time.
See the signs on social media.
Who doesn't like free ads?
There's no denying that some signs are trendy, especially neon signs. Patrons of bars, restaurants, and stores love finding unique signs to use for selfie opportunities or taking pictures of themselves.
While logos and symbols are less likely to go viral, having an interesting or relevant neon quote or brand-related neon hashtag on your wall can encourage people to take pictures and go online. Would like to share that What started as a relatively small investment in custom neon signs can turn into a huge source of free advertising.
As clients post and share photos of your signs and businesses on social media to increase brand awareness, these shared images can reach more people who first know you on platforms like Instagram, Facebook, and Tik Tok.
This is why creating signage that is unique to your business is so effective. This brings us to our next point…
The unique sign makes you stand out
Think about the signs your business needs. A neon "but first coffee" sign will likely get more attention than a shared Instagram post, so it's important to ensure the sign is unique to your business and brand.
Unique signage attracts attention and helps differentiate your business from your competitors. A good logo or signage will leave a positive impression in the client's mind and make them prefer your product or service over others.
Consider not only the sign's content but also the stylistic elements. A sign's style can help evoke a particular mood, whether class, professionalism, or wildness. Whatever message you want to convey, something like a custom neon sign can help create your brand image and keep your customers coming back again and again.
Now that you better understand how important signage is to your company's branding efforts, the next step is to brainstorm sign ideas. Whether you need custom neon signs for your business or are just looking for good quotes, we have some unique ideas to help inspire you.
Have an idea already in mind? Very! Use our custom neon sign builder and play around with fonts and colors to see what your sign will look like. Or contact us for a free quote. We are happy to provide professional advice.
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